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James Farrell States Initial Distribution Model Had To Change Based on Blender Design

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Total Case Duration :

  • Date Added : 10/20/2008
  • Clip Duration : 1 min. 23 sec.

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James Farrell

  • Founder, f'Real
  • male
  • Caucasian
  • 1957 (Age: 63 years old)
  • James Farrell - Interview - f'Real
  • Video 1 of 24 in this Case
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Biography

Jim Farrell is the founder and President of f'Real! Foods.

After graduating college in 1979, Farrell founded a company which designed and manufactured insulation systems for commercial greenhouses based on his Master of Engineering design project to reduce greenhouse energy usage by 80+%, receiving a patent for the design of the system in partnership with the Cornell University Technology Transfer Office. This business was successful for a period of time, but ultimately closed when the price of oil dropped to less than half of its late 1970s highs.

Farrell next attended Harvard Business School and received his MBA in 1985. Upon graduation from Harvard, Jim moved to San Francisco to join McKinsey & Company as a senior management consultant specializing in Corporate Strategy with an emphasis on Change Management, which focuses on moving beyond corporate strategy to accomplish successful implementation of the strategy. He later joined Dreyer's-Edy's Grand Ice Cream as General Manager of their FoodService business unit as Dreyer's-Edy's worked to successfully complete their national roll out from their West Coast roots.

While at Dreyer's-Edy's, Jim conceived of the product concept upon which his current company, f'REAL! Foods, is based. Jim founded f'REAL! Foods to pursue a new approach to making frozen blended beverages such as milkshakes, fruit smoothies and frozen cappuccinos. The concept utilizes a f'REAL! patented blender, which blends up frozen drinks right in their serving cups. The serving cups are shipped to retail locations with all of the ingredients for their drinks pre-frozen into the cups.

Jim Farrell graduated from Cornell University with Bachelor of Science and Master of Engineering degrees in Agricultural Engineering. He received his MBA from Harvard.

I originally got excited about this thinking that we would have success within the fast food industry and that if you can get a fast food chain, even one, that is a huge business. So, fast food, the blenders used behind the counter, somebody makes your shake for you and gives it to you...the thing ...(Full transcript available to logged in subscribers.).

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James Farrell videos

Video 1 of 24 James Farrell Discusses Decision To Pursue Degrees in Both Business and Engineering
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 2 min. 29 sec.
Video 2 of 24 James Farrell States Importance of Combining Systematic and Broad Thinking When It Comes To Problem Solving
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 0 min. 59 sec.
Video 3 of 24 James Farrell States Importance of Understanding If Your Idea Is Unique When Starting A Business As A Young Entrepreneur
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 1 min. 53 sec.
Video 4 of 24 James Farrell Shares Thoughts On Special Aspects of Cornell
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 1 min. 42 sec.
Video 5 of 24 James Farrell States Importance of Working Before Pursuing MBA
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 1 min. 2 sec.
Video 6 of 24 James Farrell Shares Thoughts on Working As A Consultant At McKinsey & Company
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 2 min. 1 sec.
Video 7 of 24 James Farrell Discusses Some Challenges He Had When Working As A Consultant
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 1 min. 43 sec.
Video 8 of 24 James Farrell Discusses Balance of Having An Idea And Getting Client To Act On The Idea
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 1 min. 45 sec.
Video 9 of 24 James Farrell Discusses Working On Consulting Teams
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 1 min. 15 sec.
Video 10 of 24 James Farrell Discusses Dealing With Resistance to Change
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 2 min. 31 sec.
Video 11 of 24 James Farrell Discusses Transition To Working With Waste Management Company
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 4 min. 54 sec.
Video 12 of 24 James Farrell Discusses Work At Dreyer's-Edy's Ice Cream
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 4 min. 5 sec.
Video 13 of 24 James Farrell Discusses Innovative Ice Cream Idea
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 4 min. 12 sec.
Video 14 of 24 James Farrell Discusses F'Real Foods Business Model
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 2 min. 8 sec.
Video 15 of 24 James Farrell Discusses Initial Distribution Challenge
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 3 min. 13 sec.
Video 16 of 24 James Farrell States Importance of Admitting That Product Will Not Be Perfect And Being Willing To Iterate
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 1 min. 58 sec.
Video 17 of 24 James Farrell States Initial Distribution Model Had To Change Based on Blender Design
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 1 min. 23 sec.
Video 18 of 24 James Farrell States Importance of Building The Right Product And The Right Team Simultaneously
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 2 min. 3 sec.
Video 19 of 24 James Farrell Discusses Importance of Building a Challenging and Fun Work Culture
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 2 min. 49 sec.
Video 20 of 24 James Farrell Discusses What Success Looks Like For F'Real
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 1 min. 24 sec.
Video 21 of 24 James Farrell States There Will Be Dark Times As An Entrepreneur
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 0 min. 45 sec.
Video 22 of 24 James Farrell States Entrepreneurship Is About Figuring Out A Better Way
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 2 min. 43 sec.
Video 23 of 24 James Farrell Discusses Challenge of Work Life Balance As An Entrepreneur
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 2 min. 21 sec.
Video 24 of 24 James Farrell States You Can Remain Positive But Still Worry
  • James Farrell - Interview - f'Real
  • 10/20/2008
  • James Farrell
  • 1 min. 44 sec.