(607) 330 2307info@prendismo.com

Bill Higgins Shares Good Advice - Determine Your Market and Write a Business Plan

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 6/26/2002
  • Clip Duration : 0 min. 39 sec.

Playlists

Please Login to create playlists

Bill Higgins

  • , Saratoga Garlic
  • male
  • Caucasian
  • 1958 (Age: 62 years old)
  • Bill Higgins - Interview - Saratoga Garlic
  • Video 1 of 15 in this Case
  • View All Available Videos

Biography

Bill Higgins is the owner of Saratoga Garlic in Saratoga Springs, NY. The company is an organic produce and garlic farm.

A conversation with a steak house owner in Manhattan gave Bill Higgins the idea of farming organic produce. He gave up his initial idea of carrots and potatoes for garlic mainly due to the fact that is doesn't require the amount of acreage a field crop would require.

I would say the good advice really started with the Saratoga Gananda Development Corporation. The gentleman there, the folks involved there, they were the ones that, you know, said go out and get testimonials from people, go out and see, you know, determine who you're going to sell it to before you...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Bill Higgins videos

Video 1 of 15 Bill Higgins Outlines Saratoga Garlic's Product Line
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 56 sec.
Video 2 of 15 Bill Higgins Discusses Business Growth Through Targeting New York City Markets and Manufacturing Gourmet Food Items
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 46 sec.
Video 3 of 15 Bill Higgins Outlines Saratoga Garlic's Marketing Through Delis and Beverage Centers
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 0 sec.
Video 4 of 15 Bill Higgins Discusses Importance of Trade Shows and Importance of Consumers Tasting the Product
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 4 sec.
Video 5 of 15 Bill Higgins Outlines Plan to Increase Volume of Sales to Make Business a Full-Time Endeavor
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 37 sec.
Video 6 of 15 Bill Higgins Discusses Personal Business Background
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 38 sec.
Video 7 of 15 Bill Higgins Discusses Creating a Business Plan to Get Buy-In from Economic Council
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 21 sec.
Video 8 of 15 Bill Higgins Discusses Testimonials and Market Research
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 2 min. 42 sec.
Video 9 of 15 Bill Higgins Discusses Changes in His Business Plan and Taking Control over Product Manufacturing
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 53 sec.
Video 10 of 15 Bill Higgins Discusses Marketing Challenges in Product Labeling, E-Commerce and Hidden Costs
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 8 sec.
Video 11 of 15 Bill Higgins States Business Growth and Expansion Has Been Planned
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 37 sec.
Video 12 of 15 Bill Higgins Shares Importance of Becoming a Certified Organic Grower
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 2 min. 0 sec.
Video 13 of 15 Bill Higgins Discusses Challenge of Delivering Gourmet Food Products for an Acceptable Cost
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 46 sec.
Video 14 of 15 Bill Higgins Shares Good Advice - Determine Your Market and Write a Business Plan
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 39 sec.
Video 15 of 15 Bill Higgins Shares Thoughts on Being an Entrepreneur
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 26 sec.

RELATED VIDEOS

Rosa Sugranes Admits Iberia Tiles Never Had A Formal Business Plan
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 0 min. 24 sec.
Mark Brandt Shares Thoughts on Business Plans and How They Can Generate Questions
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 2 min. 10 sec.
Mike Pratico States Company Made Mistake In Not Writing A Business Plan
  • Mike Pratico - Interview - DaVanita Design
  • 3/27/2001
  • Mike Pratico
  • 1 min. 24 sec.
Sandy Maine States Business Plans Were Used When Going After Funding
  • Sandy Maine - Interview - SunFeather Natural Soap
  • 6/25/2002
  • Sandy Maine
  • 1 min. 17 sec.
Bill Barton States Initial Business Plan Was Well Researched But Hasn't Been Updated Since
  • Bill Barton - Interview - Bellwether Hard Cider
  • 6/29/2002
  • Bill Barton
  • 1 min. 25 sec.
Bill Higgins Shares Good Advice - Determine Your Market and Write a Business Plan
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 39 sec.
The Warrens State Stone and Thistle Business Plan Was Constructed For The Bank
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Denise Warren
  • 0 min. 51 sec.
Alisa Cohn States She Relies On Spreadsheets Instead of Business Plan
  • Alisa Cohn - Interview - Alisa Cohn Coaching
  • 3/31/2004
  • Alisa Cohn
  • 1 min. 58 sec.
Skip Jackson States Iron Kettle Farm Never Created Business Plan
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 0 min. 17 sec.
Donald Gulbrandsen Discusses Evolution of Business Plan Writing As Company Grew
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 2 min. 10 sec.