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Mark Tatum Discusses Significant Barriers to Entry Which Protect the NBA

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  • Date Added : 9/2/00
  • Clip Duration : 2 min. 25 sec.

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Mark Tatum

  • Vice President of Business Development, National Basketball Association
  • male
  • AfricanAmerican
  • 1969 (Age: 48 years old)
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • Video 1 of 23 in this Case
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Biography

Mark Tatum began his professional career at Procter & Gamble where he was promoted four times in four years, eventually becoming an award-winning corporate account executive. While working on his MBA at Harvard, he met many people working in the sports industry and took a summer internship doing sports marketing for Pepsi-Cola. After completing his MBA, Mark worked for Major League Baseball in their Corporate Sponsorship and Marketing Department. In 1999, he joined the NBA where he is currently Senior Director and Group Manager of Marketing Partnerships for the NBA. His responsibilities include overseeing the development of marketing programs for the NBA, USA Basketball and the Basketball Hall of Fame. Mark Tatum received his undergraduate degree from Cornell University and his MBA from Harvard University.

The threat of entry. NBA has a clearly differentiated and proprietary product, so again if you look at our players, we've got the world's greatest players. We've got world-class facilities that our players play in. We've got premier marketing partnerships that really are hard to duplicate by ...(Full transcript available to logged in subscribers.).

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Mark Tatum videos

Video 1 of 23 Mark Tatum Shares Mission Statement of NBA
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 0 min. 22 sec.
Video 2 of 23 Mark Tatum Discusses NBA City Restaurants and How They Expand on NBA's Globalization Strategy
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 1 min. 15 sec.
Video 3 of 23 Mark Tatum Discusses Partnership Between NBA and Hard Rock Cafe
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 1 min. 26 sec.
Video 4 of 23 Mark Tatum Shares Personal Academic Background and Early Experience in the Sports Business
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 2 min. 52 sec.
Video 5 of 23 Mark Tatum Discusses NBA's Strategy of Being a Global Sports and Entertainment Provider
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 0 min. 53 sec.
Video 6 of 23 Mark Tatum Discusses How Profits and Capital Are Handled in the NBA
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 1 min. 19 sec.
Video 7 of 23 Mark Tatum Discusses New Ventures within the NBA
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 1 min. 14 sec.
Video 8 of 23 Mark Tatum Shares Details On NBA's Retail Store and How It Assists in Understanding Retail Product Demand
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 1 min. 38 sec.
Video 9 of 23 Mark Tatum Discusses NBA's Marketing Partners
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 2 min. 1 sec.
Video 10 of 23 Mark Tatum Discusses Future of NBA in China
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 1 min. 2 sec.
Video 11 of 23 Mark Tatum States Key To Developing a Media Empire is Great Content
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 1 min. 22 sec.
Video 12 of 23 Mark Tatum Discusses Potential Impact of an NBA Developmental League on the NCAA
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 1 min. 53 sec.
Video 13 of 23 Mark Tatum Shares Statistics On NBA's Web Site Activity
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 1 min. 13 sec.
Video 14 of 23 Mark Tatum Discusses NBA Brand Identity
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 0 min. 26 sec.
Video 15 of 23 Mark Tatum Discusses Relationship Between NBA and CBA
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 1 min. 5 sec.
Video 16 of 23 Mark Tatum Shares Technology Direction and Global Reach of NBA
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 1 min. 21 sec.
Video 17 of 23 Mark Tatum Shares Statistics on the NBA's Fan Base
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 1 min. 12 sec.
Video 18 of 23 Mark Tatum Provides Overview of NBA Marketing Structure
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 0 min. 57 sec.
Video 19 of 23 Mark Tatum Discusses Competition Facing the NBA
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 2 min. 17 sec.
Video 20 of 23 Mark Tatum Discusses Significant Barriers to Entry Which Protect the NBA
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 2 min. 25 sec.
Video 21 of 23 Mark Tatum Discusses Consumer Price Sensitivity and Supplier Power of the NBA
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 2 min. 7 sec.
Video 22 of 23 Mark Tatum Shares Thoughts on Porter's Five Forces Model
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 2 min. 7 sec.
Video 23 of 23 Mark Tatum Shares Thoughts on Networking And Strategies For Building Professional Relationships
  • Mark Tatum - Lecture - National Basketball Association (NBA)
  • 3/1/01
  • Mark Tatum
  • 2 min. 22 sec.

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Mark Tatum Discusses Significant Barriers to Entry Which Protect the NBA
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