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Tracy Higginbotham States Competition Helps You Better Understand Your Own Market Position

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Total Case Duration :

  • Date Added : 10/12/2006
  • Clip Duration : 0 min. 52 sec.

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Tracy Higginbotham

  • Founder, Women TIES
  • female
  • Caucasian
  • 1964 (Age: 56 years old)
  • Tracy Higginbotham - Panel - Challenges To Women In Entrepreneurship
  • Video 1 of 9 in this Case
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Biography

Tracy Higginbotham is the founder of Women TIES, a company dedicated to creating a regional marketplace for women entrepreneurs. Higginbotham has been an entrepreneur for twelve years as President of Five Star Events, a special event management company specializing in the execution, planning and coordination of events for corporations, organizations, and individuals. For nine years, Higginbotham was President of the Women's Business Owners Connections, a networking and support organization for women business owners in Syracuse. She helped grow it from 8 members to 130 members when she stepped down in 2005. Tracy Higginbotham is a graduate of the State University of New York at Oswego where she earned a Bachelor of Science degree in Business Administration.

I think that's a great place where you can have marketing position is if you analyze your competition, companies that are doing the same thing that you're doing and really try to figure out where you are different and where that niche is and then use it as a selling point. So competition isn't bad ...(Full transcript available to logged in subscribers.).

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Tracy Higginbotham videos

Video 1 of 9 Tracy Higginbotham States Many Female Entrepreneurs Face A Challenge In 'Thinking Big'
  • Tracy Higginbotham - Panel - Challenges To Women In Entrepreneurship
  • 10/12/2006
  • Tracy Higginbotham
  • 1 min. 23 sec.
Video 2 of 9 Tracy Higginbotham States Promotion Is Often Difficult For Woman Entrepreneurs
  • Tracy Higginbotham - Panel - Challenges To Women In Entrepreneurship
  • 10/12/2006
  • Tracy Higginbotham
  • 1 min. 17 sec.
Video 3 of 9 Tracy Higginbotham States Importance of Setting Goals For Making New Contacts
  • Tracy Higginbotham - Panel - Challenges To Women In Entrepreneurship
  • 10/12/2006
  • Tracy Higginbotham
  • 0 min. 55 sec.
Video 4 of 9 Tracy Higginbotham States PR and Self Promotion Help To Build Brands
  • Tracy Higginbotham - Panel - Challenges To Women In Entrepreneurship
  • 10/12/2006
  • Tracy Higginbotham
  • 0 min. 43 sec.
Video 5 of 9 Tracy Higginbotham States Networking Is Better Than Advertising Because It Is Free
  • Tracy Higginbotham - Panel - Challenges To Women In Entrepreneurship
  • 10/12/2006
  • Tracy Higginbotham
  • 0 min. 34 sec.
Video 6 of 9 Tracy Higginbotham Shares Personal Measurement of Success
  • Tracy Higginbotham - Panel - Challenges To Women In Entrepreneurship
  • 10/12/2006
  • Tracy Higginbotham
  • 0 min. 30 sec.
Video 7 of 9 Tracy Higginbotham Shares Thoughts on Customer Service
  • Tracy Higginbotham - Panel - Challenges To Women In Entrepreneurship
  • 10/12/2006
  • Tracy Higginbotham
  • 0 min. 18 sec.
Video 8 of 9 Tracy Higginbotham States Biggest Mistake Was Not Taking Risks When Company Was At A Growth Point
  • Tracy Higginbotham - Panel - Challenges To Women In Entrepreneurship
  • 10/12/2006
  • Tracy Higginbotham
  • 0 min. 53 sec.
Video 9 of 9 Tracy Higginbotham States Competition Helps You Better Understand Your Own Market Position
  • Tracy Higginbotham - Panel - Challenges To Women In Entrepreneurship
  • 10/12/2006
  • Tracy Higginbotham
  • 0 min. 52 sec.