(607) 330 2307info@prendismo.com

Bruce Failing Discusses Sales Does Not Necessarily Mean Success

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 11/18/2010
  • Clip Duration : 3 min. 15 sec.

Playlists

Please Login to create playlists

Bruce Failing

  • Founder, Alerion Partners
  • male
  • Caucasian
  • Not Available
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • Video 1 of 11 in this Case
  • View All Available Videos

Biography

Bruce Failing has been an entrepreneur, private equity and venture investor and turnaround specialist with successes in the areas of technology, media and consumer packaged goods. Over his 35-year career, Bruce has acted as CEO, founder, investor and board member of numerous growth companies, resulting in an IRR of 60%. Prior to co-founding Alerion in 2004, Bruce led investments in Productivity Solutions, Actmedia, Lamaze Publishing, Newborn Channel, Tone Brothers Spice Company and ERS International.Bruce sits on the Board of Directors of ScentAir, EnviroScent, True Citrus, InStadium, HydroMassage and Convergence Marketing.

Bruce received an MBA from Harvard Business School and a BA from Tufts University.

The people inside and the people giving the money don't ask the right question that would tell them whether this really a winning product and a winning formula and a winning solution or not. The fact that somebody bought the product doesn't mean lots of people will buy the product. The fact that s...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Bruce Failing videos

Video 1 of 11 Bruce Failing Shares Thoughts on His Father And Being A Second Stage Entrepreneur
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 1 min. 0 sec.
Video 2 of 11 Bruce Failing States Small Businesses Need To Understand Their Path
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 1 min. 19 sec.
Video 3 of 11 Bruce Failing States Importance of Defining Target Market With Granularity and Detail
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 1 min. 51 sec.
Video 4 of 11 Bruce Failing Discusses Sales Does Not Necessarily Mean Success
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 3 min. 15 sec.
Video 5 of 11 Bruce Failing Shares Anecdote Regarding Deep Conservation With Customers To Understand Dissatisfaction
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 2 min. 39 sec.
Video 6 of 11 Bruce Failing Shares Thoughts on Secrecy And Intellectual Property
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 2 min. 9 sec.
Video 7 of 11 Bruce Failing Explains How His Organization Reviews Incoming Business Plans
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 3 min. 22 sec.
Video 8 of 11 Bruce Failing Discusses Financials In Business Plans
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 1 min. 21 sec.
Video 9 of 11 Bruce Failing Discusses Pitfalls In Business Plans
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 0 min. 52 sec.
Video 10 of 11 Bruce Failing Discusses Mistakes And Sloppy Work In Business Plans
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 1 min. 10 sec.
Video 11 of 11 Bruce Failing Discusses Value Proposition Within Business Plans
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 0 min. 53 sec.

RELATED VIDEOS

Ed Harbes Discusses Change From Selling Potatoes Commercially to Selling Different Product Directly To Public
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 2 min. 3 sec.
Carol Young Discusses Deciding on Specific Designs and Focusing on Sales
  • Carol Young - Interview - Undesigned Products
  • 12/1/2002
  • Carol Young
  • 1 min. 9 sec.
Theresa Bergeron Discusses Challenges in Selling Mohair Products
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 4 min. 1 sec.
Tony Dellamano Discusses Surprise At Difficulty of Selling New Product
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 0 min. 46 sec.
Sam Seltzer Discusses Challenges of Selling Trendy Items and Licensing Deal With Playboy
  • Sam Seltzer - Interview - Allison Corporation
  • 11/15/2007
  • Sam Seltzer
  • 0 min. 0 sec.
Brian Brault Expresses Belief That Everyone Has An Entrepreneurial Side
  • Brian Brault - Interview - Pure Solutions
  • 11/19/2008
  • Brian Brault
  • 1 min. 5 sec.
Bruce Failing Discusses Sales Does Not Necessarily Mean Success
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 3 min. 15 sec.