(607) 330 2307info@prendismo.com

Julie McPeek Discusses Decision to Make Provisor Marketing an Agency Rather Than a Consultancy

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 9/11/2003
  • Clip Duration : 1 min. 42 sec.

Playlists

Please Login to create playlists

Julie McPeek

  • President, Provisor Marketing, LLC
  • female
  • Caucasian
  • 1961 (Age: 58 years old)
  • Julie McPeek - Interview - Provisor Marketing
  • Video 1 of 24 in this Case
  • View All Available Videos

Biography

Julie McPeek has over eighteen years experience in Sales and Marketing at Procter & Gamble, covering a wide array of product categories and retailing venues. Her expertise is in forming long-term partnerships with clients, identifying critical business issues, and designing appropriate business solutions to address those issues. Specializing in executive-level management relationships, Julie has personally sold to CEOs and executive officers of many of the companies comprising the Fortune 500.

Julie McPeek received her undergraduate degree from Cornell University.

When we started Provisor Marketing we did a lot of benchmarking prior to starting the company. We me with a lot -- we met with people who could be clients of ours. We met with agencies that could be loosely competitive with us. We met with other consulting companies. We met with mentors that we'...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Julie McPeek videos

Video 1 of 24 Julie McPeek Discusses Professional Background and Decision to Startup Provisor Marketing
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 3 min. 25 sec.
Video 2 of 24 Julie McPeek Shares Early Vision of Provisor Marketing Specifically Related to Work-Life Balance and Funding
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 2 min. 15 sec.
Video 3 of 24 Julie McPeek Discusses Decision to Make Provisor Marketing an Agency Rather Than a Consultancy
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 42 sec.
Video 4 of 24 Julie McPeek Discusses Provisor Marketing's Growth Plan
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 4 sec.
Video 5 of 24 Julie McPeek Describes Provisor Marketing as a New Business Development Agency
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 0 min. 51 sec.
Video 6 of 24 Julie McPeek Discusses Differences in Product Marketing Between Startup and Existing Companies
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 30 sec.
Video 7 of 24 Julie McPeek Discusses Creation of Company's Business Plan and Establishing the Company as an LLC
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 2 min. 33 sec.
Video 8 of 24 Julie McPeek Discusses Establishing Company's Pricing Principles
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 5 sec.
Video 9 of 24 Julie McPeek Discusses Sharing Company's Value Proposition with Clients
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/03
  • Julie McPeek
  • 1 min. 32 sec.
Video 10 of 24 Julie McPeek Discusses Provisor Marketing's Sustainable Competitive Advantage
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 0 min. 45 sec.
Video 11 of 24 Julie McPeek Shares Thoughts on Entrepreneurship
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 7 sec.
Video 12 of 24 Julie McPeek Shares Thoughts on Risk
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 8 sec.
Video 13 of 24 Julie McPeek Shares Issues That Keep Her Awake Now That She Has Her Own Business
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 0 min. 59 sec.
Video 14 of 24 Julie McPeek Discusses Changes in Priorities After Having a Family
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 56 sec.
Video 15 of 24 Julie McPeek Shares Thoughts on Dealing With Changing Goals As Family Expanded
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 33 sec.
Video 16 of 24 Julie McPeek Discusses Flexibility as An Entrepreneur
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 14 sec.
Video 17 of 24 Julie McPeek Discusses Impact of Professional Choices on Children
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 40 sec.
Video 18 of 24 Julie McPeek Discusses Gender Issues in the Workplace
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 2 min. 38 sec.
Video 19 of 24 Julie McPeek Discusses Differences in Male and Female Body Language in the Corporate Environment
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 52 sec.
Video 20 of 24 Julie McPeek Shares Thoughts on Differences Between Mentors and Sponsors
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 2 min. 0 sec.
Video 21 of 24 Julie McPeek Discusses Differences in Male and Female Leadership
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 12 sec.
Video 22 of 24 Julie McPeek Shares Importance of Naming One Individual as CEO of a Company
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 14 sec.
Video 23 of 24 Julie McPeek Provides Definition of Success
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 24 sec.
Video 24 of 24 Julie McPeek Shares Hopes For Her Daughters as They Enter the Workforce
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 14 sec.

RELATED VIDEOS

Dave Pelletier Discusses Experiences with Internal Consulting
  • Dave Pelletier - Lecture to AEM 325 - Topic of Consulting
  • 2/1/2002
  • Dave Pelletier
  • 1 min. 8 sec.
Julie McPeek Discusses Decision to Make Provisor Marketing an Agency Rather Than a Consultancy
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 42 sec.
Richard Saltz Discusses Professional Beginnings and Current Role as a Consultant
  • Richard Saltz - Lecture to AEM 425 - Lessons on Consulting
  • 10/3/2003
  • Richard Saltz
  • 3 min. 1 sec.
Richard Saltz Discusses Research Strategies - Company Website
  • Richard Saltz - Lecture to AEM 425 - Lessons on Consulting
  • 10/3/2003
  • Richard Saltz
  • 1 min. 20 sec.
Richard Saltz Discusses Research Strategies - Sketching Out Company Details
  • Richard Saltz - Lecture to AEM 425 - Lessons on Consulting
  • 10/3/2003
  • Richard Saltz
  • 2 min. 8 sec.
Richard Saltz Discusses Research Strategies - Learning How to Ask Questions
  • Richard Saltz - Lecture to AEM 425 - Lessons on Consulting
  • 10/3/2003
  • Richard Saltz
  • 0 min. 58 sec.
Richard Saltz States Importance of Keeping Clients Informed
  • Richard Saltz - Lecture to AEM 425 - Lessons on Consulting
  • 10/3/2003
  • Richard Saltz
  • 0 min. 28 sec.
Richard Saltz States Importance of Bringing Paper, Pen and Questions to Client Meetings
  • Richard Saltz - Lecture to AEM 425 - Lessons on Consulting
  • 10/3/2003
  • Richard Saltz
  • 0 min. 37 sec.
Richard Saltz Shares Thoughts on Where Consultants Should Meet Clients
  • Richard Saltz - Lecture to AEM 425 - Lessons on Consulting
  • 10/3/2003
  • Richard Saltz
  • 0 min. 52 sec.
Richard Saltz States Perception is Reality
  • Richard Saltz - Lecture to AEM 425 - Lessons on Consulting
  • 10/3/2003
  • Richard Saltz
  • 1 min. 50 sec.