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Zach Shulman States Importance of Diversifying Customer Base

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Total Case Duration :

  • Date Added : 4/22/2009
  • Clip Duration : 1 min. 29 sec.

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Zach Shulman

  • Senior Lecturer, Cornell University
  • male
  • Caucasian
  • 1965 (Age: 55 years old)
  • Zach Shulman - Interview - Advice for Startup Companies in the Current Economy
  • Video 1 of 12 in this Case
  • View All Available Videos

Biography

Zach Shulman is a Senior Lecturer at Cornell University. He teaches courses on venture capital and law for high-growth businesses. He also serves as general counsel and faculty advisor to BR Ventures and BR Incubator, both Johnson School student-run organizations that provide business consulting services and investment funds. Shulman is also currently a partner at Cayuga Venture Fund, a venture capital firm located in Ithaca, NY.

Before coming to the Johnson School in 2002, Shulman served as general counsel and chief investor relations officer of Spike Broadband Systems, where he was responsible for general oversight of Spike's legal function, including: negotiating and closing strategic and business relationships; strategizing, negotiating and closing fund-raising efforts; investor relations; and various human resource matters. While at Spike, Shulman negotiated and closed over $80 million in venture capital financing.

Prior to joining Spike, Shulman was an associate at the law firm of Harris Beach in Ithaca, New York. At Harris Beach, Shulman focused his practice on representing private and public corporations in a wide range of capacities, including equity financing via private placements and venture capital, bank financing, mergers and acquisitions, and the establishment of corporate governance policies, including advising boards of directors and executive management.

Before Harris Beach, Shulman was an associate at Ropes & Gray in Boston, Massachusetts, where he represented predominantly public companies in equity and debt offerings, commercial lending, Securities and Exchange Commission compliance, mergers and acquisitions, and executive compensation matters.

Zach Shulman earned a bachelor of science from the Cornell University School of Industrial and Labor Relations and graduated from Cornell University Law School.

We have companies where one customer base is eroding and they're taking advantage of another customer-base that's not. Okay, so if that's just smart business - I mean, if - it's like - basically, if you think about as diversification when you invest your own money you diversify across different ass...(Full transcript available to logged in subscribers.).

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Zach Shulman videos

Video 1 of 12 Zach Shulman States Getting Customers and Getting Revenue Are The Keys To Success For A Company
  • Zach Shulman - Interview - Advice for Startup Companies in the Current Economy
  • 4/22/2009
  • Zach Shulman
  • 1 min. 22 sec.
Video 2 of 12 Zach Shulman Discusses VC Funding Versus Grant Funding For Early Stage Companies
  • Zach Shulman - Interview - Advice for Startup Companies in the Current Economy
  • 4/22/2009
  • Zach Shulman
  • 3 min. 17 sec.
Video 3 of 12 Zach Shulman States You Need To Develop Something That The Consumer Wants And Will Pay For
  • Zach Shulman - Interview - Advice for Startup Companies in the Current Economy
  • 4/22/2009
  • Zach Shulman
  • 0 min. 55 sec.
Video 4 of 12 Zach Shulman States Expansion and Growth Stages Of Business Can Be Most Challenging
  • Zach Shulman - Interview - Advice for Startup Companies in the Current Economy
  • 4/22/2009
  • Zach Shulman
  • 0 min. 49 sec.
Video 5 of 12 Zach Shulman States Importance of Diversifying Customer Base
  • Zach Shulman - Interview - Advice for Startup Companies in the Current Economy
  • 4/22/2009
  • Zach Shulman
  • 1 min. 29 sec.
Video 6 of 12 Zach Shulman States Entrepreneurs Need To Build The Best Team Possible
  • Zach Shulman - Interview - Advice for Startup Companies in the Current Economy
  • 4/22/2009
  • Zach Shulman
  • 1 min. 25 sec.
Video 7 of 12 Zach Shulman States A Product Is Only Valuable If Someone Wants It
  • Zach Shulman - Interview - Advice for Startup Companies in the Current Economy
  • 4/22/2009
  • Zach Shulman
  • 1 min. 35 sec.
Video 8 of 12 Zach Shulman Shares Thoughts on Venture Capitalists
  • Zach Shulman - Interview - Advice for Startup Companies in the Current Economy
  • 4/22/2009
  • Zach Shulman
  • 1 min. 15 sec.
Video 9 of 12 Zach Shulman Shares Fundraising Advice For Startup Companies
  • Zach Shulman - Interview - Advice for Startup Companies in the Current Economy
  • 4/22/2009
  • Zach Shulman
  • 2 min. 45 sec.
Video 10 of 12 Zach Shulman Shares Thoughts on Graduates Who Wish To Go Into Entrepreneurship
  • Zach Shulman - Interview - Advice for Startup Companies in the Current Economy
  • 4/22/2009
  • Zach Shulman
  • 2 min. 52 sec.
Video 11 of 12 Zach Shulman Discusses Importance of Networking To Find A Job
  • Zach Shulman - Interview - Advice for Startup Companies in the Current Economy
  • 4/22/2009
  • Zach Shulman
  • 1 min. 6 sec.
Video 12 of 12 Zach Shulman States Importance of Interpersonal Interaction and Execution
  • Zach Shulman - Interview - Advice for Startup Companies in the Current Economy
  • 4/22/2009
  • Zach Shulman
  • 1 min. 42 sec.

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