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The Wilsons Share Thoughts on Advertising Strategy

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Total Case Duration :

  • Date Added : 8/26/2002
  • Clip Duration : 1 min. 13 sec.

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Chris Wilson

  • Owner, Wilson Beef Farms
  • male
  • Caucasian
  • Not Available
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • Video 1 of 25 in this Case
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Biography

Chris and Bernadette Wilson are the owners of Wilson Beef Farms. Wilson Beef Farms is a 350 acre beef and crop farm in Upstate New York that produces naturally finished and dry-aged beef as well as our hormone free pork.

We did a little experiment for a while we actually cut out the Pennysaver for a six month and we actually got some calls from people asking if we had gone out of business? So, we thought, "Well, they must be reading it" because, you know. I don't know that you actually can say, "Wow, we advertise ...(Full transcript available to logged in subscribers.).

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Chris Wilson videos

Video 1 of 25 The Wilsons Discuss History of Wilson Beef Farms
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 0 min. 51 sec.
Video 2 of 25 The Wilsons Discuss Transitioning Into Retail Beef Sales
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 1 min. 16 sec.
Video 3 of 25 The Wilsons Discuss Transition From Freezer Beef Sales to Retail Value Added Beef Sales
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 0 min. 54 sec.
Video 4 of 25 The Wilsons Discuss Product Offerings and Importance of Fresh Meat Products
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 0 min. 48 sec.
Video 5 of 25 The Wilsons State Wilson Beef Farms Controls Inputs By Raising All Beef
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 0 min. 30 sec.
Video 6 of 25 The Wilsons Discuss Long Term Vision For Wilson Beef Farms
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 1 min. 7 sec.
Video 7 of 25 The Wilsons State Educational Background Is in Teaching - Not Business
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 0 min. 51 sec.
Video 8 of 25 The Wilsons State Desire To Have Taken More Business Courses
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 0 min. 22 sec.
Video 9 of 25 The Wilsons Shares Thoughts on Market Research and Diversification
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 1 min. 41 sec.
Video 10 of 25 The Wilsons State Marketing Happens Through Common Sense - Not Theory
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 0 min. 43 sec.
Video 11 of 25 The Wilsons Discuss Competition and Wilson Beef Farm's Market Niche
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 1 min. 34 sec.
Video 12 of 25 The Wilsons Share Thoughts on Advertising Strategy
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 1 min. 13 sec.
Video 13 of 25 The Wilsons Discuss Importance of Custom Work For Other Farms and Hunters
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 0 min. 49 sec.
Video 14 of 25 The Wilsons Share Challenges of Writing Radio Advertisements
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 1 min. 18 sec.
Video 15 of 25 The Wilsons State Wilson Beef Farms Relies on Informal Business Planning
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 0 min. 31 sec.
Video 16 of 25 The Wilsons State Lenders Prefer Cash Flow Projections Over Formal Business Plans
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 0 min. 23 sec.
Video 17 of 25 The Wilsons Discuss Balancing Business Growth Success Against Quality of Personal Life
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 1 min. 0 sec.
Video 18 of 25 The Wilsons State Word of Mouth is Best Advertising
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 0 min. 44 sec.
Video 19 of 25 The Wilsons Discuss New Product Failures
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 0 min. 56 sec.
Video 20 of 25 The Wilsons Discuss Decision Not To Grow Snack Stick Product Line
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 1 min. 15 sec.
Video 21 of 25 The Wilsons State Money Isn't Everything
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 1 min. 52 sec.
Video 22 of 25 The Wilsons Discuss Ethical Challenges And Work Life Balance
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 2 min. 18 sec.
Video 23 of 25 The Wilsons Discuss Importance of Stressing Product Quality in Advertising Campaigns
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 1 min. 3 sec.
Video 24 of 25 The Wilsons State Importance of Personal Reputation and Admitting to Mistakes
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 0 min. 58 sec.
Video 25 of 25 The Wilsons Share Thoughts on Risk and Entrepreneurship
  • Chris and Bernadette Wilson - Interview - Wilson Beef Farms
  • 8/26/2002
  • Chris Wilson
  • 1 min. 18 sec.

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