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Donald Gulbrandsen Discusses Evolution of Business Plan Writing As Company Grew

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Total Case Duration :

  • Date Added : 1/1/1996
  • Clip Duration : 2 min. 10 sec.

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Donald Gulbrandsen

  • Founder, Gulbrandsen Chemicals
  • male
  • Caucasian
  • 1961 (Age: 59 years old)
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • Video 1 of 34 in this Case
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Biography

Donald Gulbrandsen is the founder of Gulbrandsen Technologies and Gulbrandsen Chemicals. Gulbrandsen Technologies manufactures water treatment products, intermediates and electronic etchants. Gulbrandsen Chemicals manufacturers chemical intermediates, fine chemicals and catalysts used in the process industry.

Donald Gulbrandsen is a graduate of Cornell University.

We didn't write a business plan - I'll put it that way. We didn't have an EPE course available at Cornell at the time. I wish we did at the time...I wish we did really because just the process of writing the business plan...it's very, very instructive. It definitely hits all the high points a...(Full transcript available to logged in subscribers.).

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Donald Gulbrandsen videos

Video 1 of 34 Donald Gulbrandsen Shares Personal Educational and Early Professional Background
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 6 sec.
Video 2 of 34 Donald Gulbrandsen Discusses Growth of Chemical Company Over 12 Year Period
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 38 sec.
Video 3 of 34 Donald Gulbrandsen Shares Thoughts on Being a Builder Rather Than Entrepreneur
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 0 min. 34 sec.
Video 4 of 34 Donald Gulbrandsen Discusses Thoughts on Entrepreneurship
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 0 min. 38 sec.
Video 5 of 34 Donald Gulbrandsen Shares Thoughts on Risk of Creating a Startup
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 55 sec.
Video 6 of 34 Donald Gulbrandsen Discusses Career Path Choices and Decision to Create Startup
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 2 min. 22 sec.
Video 7 of 34 Donald Gulbrandsen Shares Vision Behind Gulbrandsen Chemical
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 2 min. 39 sec.
Video 8 of 34 Donald Gulbrandsen Shares Example of Creating a Market Niche By Taking Away Chemical By-Products From Customers
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 2 min. 6 sec.
Video 9 of 34 Donald Gulbrandsen Discusses Customer Base of Gulbrandsen Chemicals
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 53 sec.
Video 10 of 34 Donald Gulbrandsen Discusses Competition in Chemical Industry and Waste Recycling
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 3 min. 49 sec.
Video 11 of 34 Donald Gulbrandsen Discusses Sustainable Competitive Advantage for Gulbrandsen Chemical
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/96
  • Donald Gulbrandsen
  • 3 min. 34 sec.
Video 12 of 34 Donald Gulbrandsen Discusses Evolution of Business Plan Writing As Company Grew
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 2 min. 10 sec.
Video 13 of 34 Donald Gulbrandsen Shares Thoughts on Long Range Planning and Predictions
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 2 min. 49 sec.
Video 14 of 34 Donald Gulbrandsen Outlines Early Days of Gulbrandsen Chemical Business
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 2 min. 3 sec.
Video 15 of 34 Donald Gulbrandsen Shares Thoughts on Difficulty of Execution Once Idea is In Place
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 3 min. 16 sec.
Video 16 of 34 Donald Gulbrandsen Discusses Importance of Having Overall Understanding of How Business Operates
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 29 sec.
Video 17 of 34 Donald Gulbrandsen Discusses Decision to Create Startup Company Immediately After Graduation
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 2 min. 27 sec.
Video 18 of 34 Donald Gulbrandsen States Low Cost of Labor Was Advantage During Initial Startup Phase
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 31 sec.
Video 19 of 34 Donald Gulbrandsen Discusses Challenges Stemming From Transition Into Supervisor Role of Small Startup
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 20 sec.
Video 20 of 34 Donald Gulbrandsen Discusses Migration into Role of Manager As Company Continued to Grow
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 11 sec.
Video 21 of 34 Donald Gulbrandsen States Company Growth Began to Eliminate Low Cost Advantage
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 39 sec.
Video 22 of 34 Donald Gulbrandsen Discusses Cash Flow and Financing Concerns
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 42 sec.
Video 23 of 34 Donald Gulbrandsen States Funding Came Initially From Family and Bank
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 23 sec.
Video 24 of 34 Donald Gulbrandsen Discusses Decision to Fund Business By Using Debt
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 47 sec.
Video 25 of 34 Donald Gulbrandsen Discusses Desire to Stay With Company Rather Than Cash Out
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 0 sec.
Video 26 of 34 Donald Gulbrandsen Discusses Potential for International Growth
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 19 sec.
Video 27 of 34 Donald Gulbrandsen Shares Thoughts on Stress
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 48 sec.
Video 28 of 34 Donald Gulbrandsen States Personal Strength Lies in Ability to Problem Solve
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 30 sec.
Video 29 of 34 Donald Gulbrandsen Stresses Importance of Strong Team Building
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 3 min. 47 sec.
Video 30 of 34 Donald Gulbrandsen States Motivation Can Be Gained From Embracing Central Vision and Mission
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 1 min. 37 sec.
Video 31 of 34 Donald Gulbrandsen Discusses Importance of Team Building Experiences as Undergraduate as Preparation for Professional Life
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 3 min. 49 sec.
Video 32 of 34 Donald Gulbrandsen Shares Thoughts on Team Dynamics
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 2 min. 24 sec.
Video 33 of 34 Donald Gulbrandsen States Importance of Finding Management With Similar Motivation and Enthusiasm
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 3 min. 29 sec.
Video 34 of 34 Donald Gulbrandsen States Good Planning and Having a Competitive Advantage Are Key To Business Success
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
  • Donald Gulbrandsen
  • 3 min. 0 sec.

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Donald Gulbrandsen Discusses Evolution of Business Plan Writing As Company Grew
  • Donald Gulbrandsen - Interview - Gulbrandsen Chemicals
  • 1/1/1996
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  • 2 min. 10 sec.