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Julie McPeek Shares Thoughts on Risk

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Total Case Duration :

  • Date Added : 9/11/2003
  • Clip Duration : 1 min. 8 sec.

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Julie McPeek

  • President, Provisor Marketing, LLC
  • female
  • Caucasian
  • 1961 (Age: 59 years old)
  • Julie McPeek - Interview - Provisor Marketing
  • Video 1 of 24 in this Case
  • View All Available Videos

Biography

Julie McPeek has over eighteen years experience in Sales and Marketing at Procter & Gamble, covering a wide array of product categories and retailing venues. Her expertise is in forming long-term partnerships with clients, identifying critical business issues, and designing appropriate business solutions to address those issues. Specializing in executive-level management relationships, Julie has personally sold to CEOs and executive officers of many of the companies comprising the Fortune 500.

Julie McPeek received her undergraduate degree from Cornell University.

My move didn't seem as risky as others I have seen people take when it comes to starting their own business. The guy who really is taking the risk is the one who mortgages his home on a business idea that he -- that may or may not pan out. For me and for actually all of my partners, we all have sp...(Full transcript available to logged in subscribers.).

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Julie McPeek videos

Video 1 of 24 Julie McPeek Discusses Professional Background and Decision to Startup Provisor Marketing
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 3 min. 25 sec.
Video 2 of 24 Julie McPeek Shares Early Vision of Provisor Marketing Specifically Related to Work-Life Balance and Funding
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 2 min. 15 sec.
Video 3 of 24 Julie McPeek Discusses Decision to Make Provisor Marketing an Agency Rather Than a Consultancy
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 42 sec.
Video 4 of 24 Julie McPeek Discusses Provisor Marketing's Growth Plan
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 4 sec.
Video 5 of 24 Julie McPeek Describes Provisor Marketing as a New Business Development Agency
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 0 min. 51 sec.
Video 6 of 24 Julie McPeek Discusses Differences in Product Marketing Between Startup and Existing Companies
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 30 sec.
Video 7 of 24 Julie McPeek Discusses Creation of Company's Business Plan and Establishing the Company as an LLC
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 2 min. 33 sec.
Video 8 of 24 Julie McPeek Discusses Establishing Company's Pricing Principles
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 5 sec.
Video 9 of 24 Julie McPeek Discusses Sharing Company's Value Proposition with Clients
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/03
  • Julie McPeek
  • 1 min. 32 sec.
Video 10 of 24 Julie McPeek Discusses Provisor Marketing's Sustainable Competitive Advantage
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 0 min. 45 sec.
Video 11 of 24 Julie McPeek Shares Thoughts on Entrepreneurship
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 7 sec.
Video 12 of 24 Julie McPeek Shares Thoughts on Risk
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 8 sec.
Video 13 of 24 Julie McPeek Shares Issues That Keep Her Awake Now That She Has Her Own Business
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 0 min. 59 sec.
Video 14 of 24 Julie McPeek Discusses Changes in Priorities After Having a Family
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 56 sec.
Video 15 of 24 Julie McPeek Shares Thoughts on Dealing With Changing Goals As Family Expanded
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 33 sec.
Video 16 of 24 Julie McPeek Discusses Flexibility as An Entrepreneur
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 14 sec.
Video 17 of 24 Julie McPeek Discusses Impact of Professional Choices on Children
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 40 sec.
Video 18 of 24 Julie McPeek Discusses Gender Issues in the Workplace
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 2 min. 38 sec.
Video 19 of 24 Julie McPeek Discusses Differences in Male and Female Body Language in the Corporate Environment
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 52 sec.
Video 20 of 24 Julie McPeek Shares Thoughts on Differences Between Mentors and Sponsors
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 2 min. 0 sec.
Video 21 of 24 Julie McPeek Discusses Differences in Male and Female Leadership
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 12 sec.
Video 22 of 24 Julie McPeek Shares Importance of Naming One Individual as CEO of a Company
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 14 sec.
Video 23 of 24 Julie McPeek Provides Definition of Success
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 24 sec.
Video 24 of 24 Julie McPeek Shares Hopes For Her Daughters as They Enter the Workforce
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 14 sec.

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