(607) 227-8695info@prendismo.com

Jaime Allen Discusses Decision To Scrap Existing Inventory And Fix Product Prior To Launch

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 10/1/2005
  • Clip Duration : 2 min. 22 sec.

Playlists

Please Login to create playlists

Jaime Allen

  • , SC Johnson
  • female
  • Caucasian
  • 1978 (Age: 46 years old)
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • Video 1 of 15 in this Case
  • View All Available Videos

Biography

Jaime Allen is currently a Director of Marketing at Darden Restaurant Group in Orlando, Florida. There she leads Marketing Strategy for Promotion Pipeline, Merchandising and Local Marketing for the Olive Garden brand.

Prior to joining Darden, Jaime spent 8 years at SC Johnson in Marketing working on new product development and various brands such as Scrubbing Bubbles, Edge, Skintimate and Glade. Jaime has worked briefly as a personal chef and has passed the Level 1 Master Sommelier exam.

Jaime Allen is a graduate of Cornell University.

We ended up scrapping the cases that we had. We put more quality teams on the line. You might find this funny, but we literally had - we bought four toilets. We sat them near the line. And every - you know every few thousand cases that came out were tested to make sure that we were - that we had...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Jaime Allen videos

Video 1 of 15 John Cayer Shares Professional Background In Brand Management
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 1 min. 2 sec.
Video 2 of 15 John Cayer Discusses Background of Brand Management
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 3 min. 47 sec.
Video 3 of 15 John Cayer Defines Difference Between A Product and a Brand
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 2 min. 21 sec.
Video 4 of 15 John Cayer Shares Thoughts on Concept of Consumer Insight
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 2 min. 48 sec.
Video 5 of 15 John Cayer Discusses Brand Equity
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 3 min. 9 sec.
Video 6 of 15 John Cayer Discusses Mystery of Determining Return on Advertising Dollar
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 0 min. 52 sec.
Video 7 of 15 John Cayer Discusses Value of Brand To The Consumer And the Company
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 2 min. 33 sec.
Video 8 of 15 John Cayer Discusses Decision To Enter Career of Brand Management and Role of Brand Manager
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 3 min. 11 sec.
Video 9 of 15 Jaime Allen Discusses Academic and Professional Background
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 1 min. 53 sec.
Video 10 of 15 Jaime Allen Discusses Progression of Career at SC Johnson
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 2 min. 28 sec.
Video 11 of 15 Jaime Allen States Brand Managers Are At Center of Marketing Wheel
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 2 min. 56 sec.
Video 12 of 15 Jaime Allen Discusses Role of Brand Manager
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 2 min. 5 sec.
Video 13 of 15 Jaime Allen Shares Example of Problem With New Fresh Brush Product Being Developed
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 1 min. 47 sec.
Video 14 of 15 Jaime Allen Discusses Decision To Scrap Existing Inventory And Fix Product Prior To Launch
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 2 min. 22 sec.
Video 15 of 15 Jaime Allen Discusses Typical Week In The Life Of An Assistant Brand Manager
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 6 min. 9 sec.

RELATED VIDEOS

Jeff Hawkins Discusses First Product Failure and Following Market Research
  • Jeff Hawkins - Lecture - Entrepreneurship, Palm Computing and Handspring
  • 10/10/2000
  • Jeff Hawkins
  • 0 min. 54 sec.
Carushka Jarecka Discusses Funding the Startup, Failure, Bankruptcy and Ethics
  • Carushka Jarecka - Interview - Carushka Bodywear
  • 10/1/2002
  • Carushka Jarecka
  • 1 min. 16 sec.
Bill Shore Discusses Failure and Testing New Concepts
  • Bill Shore - Interview - Share Our Strength
  • 9/15/2004
  • Bill Shore
  • 2 min. 10 sec.
Charles McClure Discusses Accountability and Learning From Mistakes
  • Engineering as a Foundation for Business Leadership - Charles McClure - Lecture
  • 4/21/2005
  • Charles McClure
  • 3 min. 2 sec.
Sandeep Kumar Discusses Eventual Failure of Company, Earthshell
  • Sandeep Kumar - Interview - EarthShell and Edusmart
  • 5/18/2005
  • Sandeep Kumar
  • 3 min. 54 sec.
Jaime Allen Discusses Decision To Scrap Existing Inventory And Fix Product Prior To Launch
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 2 min. 22 sec.
Barbara Lindheim Shares Example of Young Company In Biotech That Had Difficulty Raising Enough Money To Survive
  • Barbara Lindheim - Lecture - Being Entrepreneurial In Your Career
  • 2/27/2006
  • Barbara Lindheim
  • 1 min. 30 sec.
Howard Morgan States Idealab Overestimated Robotic Market But They Still Don't Think It Was A Failure
  • Howard Morgan - Lecture - Idealab
  • 4/7/2006
  • Howard Morgan
  • 0 min. 59 sec.
Lynn Book Discusses Challenge In Building Career As A Performance Artist
  • Lynn Book - Interview - Wake Forest Unversity
  • 10/4/2007
  • Lynn Book
  • 0 min. 0 sec.
William Wagner Discusses First Professional Experience After MBA
  • William Wagner - Interview - Dauk/Wagner Investments, LLC
  • 11/30/2007
  • William Wagner
  • 4 min. 15 sec.