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Jennifer Dulski Discusses Importance of Knowing Your Market Segment

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Total Case Duration :

  • Date Added : 9/25/2013
  • Clip Duration : 1 min. 1 sec.

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Jennifer Dulski

  • Head of Product Management, Change.org
  • female
  • Caucasian
  • 1971 (Age: 49 years old)
  • Jennifer Dulski - Interview - Change.org
  • Video 1 of 21 in this Case
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Biography

Jennifer Dulski is the President and COO of Change.org

Prior to Change.org, Dulski led the product management team for shopping and product ads at Google. She joined Google in 2011 when it acquired Dealmap, a company Dulski co-founded and served as its CEO from 2007 until its acquisition. Dealmap indexed over 400,000 local deals every day, totaling more than $10 million in savings available from hundreds of sources, including national brands, daily deal websites, local businesses and consumers. Dealmap has since been incorporated into Google Offers.

Prior to Dealmap, Dulski served in multiple roles at Yahoo! from 1999 until 2007. Her last position was Yahoo's group vice president and general manager of local and commerce, where she led a $500 million plus portfolio of businesses and a 500 person team across the local and marketplace properties, including local, maps, shopping, travel, automotive and real estate.

Additionally, Dulski founded and ran Summerbridge Pittsburgh (part of the Breakthrough Collaborative), a non-profit organization that launches high potential, underserved middle school students on the path to college and inspires high school and college students to pursue careers in education. Since 2008, she has chaired the board of the Silicon Valley site of Breakthrough. She also currently serves on the board of Little Passports, a global subscription commerce company inspiring children to learn about other countries and cultures.

Jennifer Dulski received a MBA from S.C. Johnson Graduate School of Management at Cornell University, and a Bachelor's degree in Psychology, also from Cornell University.

Every business should know who your core market segment is. The interesting thing is ours, at the end of the day, it's really people who want to make an impact and they look different. There is no single segment that owns impact. I will say we have a lot of youth creating petitions now. So you l...(Full transcript available to logged in subscribers.).

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Jennifer Dulski videos

Video 1 of 21 Jennifer Dulski Discusses COO Position
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 1 min. 6 sec.
Video 2 of 21 Jennifer Dulski Discusses Lean Startup Concept
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 1 min. 29 sec.
Video 3 of 21 Jennifer Dulski Discusses Mission Of Change.org
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 2 min. 53 sec.
Video 4 of 21 Jennifer Dulski Discusses Importance of Knowing Your Market Segment
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 1 min. 1 sec.
Video 5 of 21 Jennifer Dulski Explains Value Proposition Of Change.org
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 1 min. 56 sec.
Video 6 of 21 Jennifer Dulski Discusses Relationship With Customers
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 1 min. 5 sec.
Video 7 of 21 Jennifer Dulski States Stories On Change.org Are Compelling
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 0 min. 56 sec.
Video 8 of 21 Jennifer Dulski Discusses Revenue Model Of Business
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 0 min. 50 sec.
Video 9 of 21 Jennifer Dulski Discusses Persistence and How Change.org Has Morphed Over Time
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 1 min. 30 sec.
Video 10 of 21 Jennifer Dulski Shares Example of Feeling Social Impact of Business
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 2 min. 28 sec.
Video 11 of 21 Jennifer Dulski Discusses The Internet Is Fulfilling Its Role
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 0 min. 53 sec.
Video 12 of 21 Jennifer Dulski Discusses Take Care Then Take Charge
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 0 min. 48 sec.
Video 13 of 21 Jennifer Dulski Discusses Leadership And Empathy
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 0 min. 36 sec.
Video 14 of 21 Jennifer Dulski Discusses Emotional Intelligence
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 1 min. 25 sec.
Video 15 of 21 Jennifer Dulski Discusses Soft Skills
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 1 min. 26 sec.
Video 16 of 21 Jennifer Dulski Discusses Adding Value As Employee
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 1 min. 24 sec.
Video 17 of 21 Jennifer Dulski Discusses On Giving Feedback
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 1 min. 49 sec.
Video 18 of 21 Jennifer Dulski Discusses Lessons Learned While In The Amazon
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 1 min. 57 sec.
Video 19 of 21 Jennifer Dulski States Engineers And Business People Need To Learn Each Others Languages
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 0 min. 46 sec.
Video 20 of 21 Jennifer Dulski Shares Anecdotes From Father's Advice
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 1 min. 24 sec.
Video 21 of 21 Jennifer Dulski Explains Adaptability Is Important As Employee
  • Jennifer Dulski - Interview - Change.org
  • 9/25/2013
  • Jennifer Dulski
  • 0 min. 48 sec.