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John Alexander Discusses CBORDs Evolving Mission Statement

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Total Case Duration :

  • Date Added : 01-01-00
  • Clip Duration : 1 min. 59 sec.

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John Alexander

  • President and Founder, CBORD Group
  • male
  • Caucasian
  • 1953 (Age: 67 years old)
  • John Alexander - Lecture - CBORD Group
  • Video 1 of 19 in this Case
  • View All Available Videos

Biography

John Alexander is president and founder of The CBORD Group, Inc., a company inspired by his foodservice experience at Cornell University. While earning an undergraduate degree in physics, John worked in several capacities for the Department of Dining Services at Cornell, including managing the university's first two "Pickup Store" convenience stores. Later, as assistant business manager, he developed the dining department's systems for food production and cost control. John Alexander is a graduate of Cornell University

This is a problem. As our company has grown, I told you that the mission statement was that we solve the problems of larger food services, using computers. Then we worked our way, as the ball through the pins, we got more and more and more. And you'll see that the mission statement has evolved to...(Full transcript available to logged in subscribers.).

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John Alexander videos

Video 1 of 19 John Alexander Discusses Sales and Community Involvement
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 1 min. 35 sec.
Video 2 of 19 John Alexander Shares Breakdown of His Business Into Front and Back of House
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 0 min. 30 sec.
Video 3 of 19 John Alexander Discusses Importance of Setting Steady and Reasonable Profit Goals
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 3 min. 3 sec.
Video 4 of 19 John Alexander Discusses Starting CBORD Group
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 0 min. 35 sec.
Video 5 of 19 John Alexander Discusses Importance of Customer Involvement in Product Development
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 1 min. 36 sec.
Video 6 of 19 John Alexander Discusses Cash Flow, Debt and Equity Capital and Software Licensing
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 2 min. 13 sec.
Video 7 of 19 John Alexander Discusses CBORDs Present Position and Market Position
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 3 min. 43 sec.
Video 8 of 19 John Alexander Discusses Importance of Having an Exit Strategy
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 1 min. 47 sec.
Video 9 of 19 John Alexander Discusses Marketing and Sales Strategy
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 1 min. 22 sec.
Video 10 of 19 John Alexander Discusses Working While an Undergrad at Cornell
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 1 min. 7 sec.
Video 11 of 19 John Alexander Discusses CBORDs Product Differentiation
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 0 min. 50 sec.
Video 12 of 19 John Alexander Discusses Challenges of Leading a Service Organization
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 1 min. 53 sec.
Video 13 of 19 John Alexander Discusses Concept of "Bowling Alley" Strategy for Market Penetration and Growing a Business
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 1 min. 10 sec.
Video 14 of 19 John Alexander Discusses Advantages of Keeping Product Low Tech
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 3 min. 9 sec.
Video 15 of 19 John Alexander Discusses Importance of Hiring Good People with Strong Service Skills
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 1 min. 55 sec.
Video 16 of 19 John Alexander Discusses CBORDs Evolving Mission Statement
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 1 min. 59 sec.
Video 17 of 19 John Alexander Discusses CBORDs Product Lines and Lean Management Team
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 2 min. 1 sec.
Video 18 of 19 John Alexander Discusses Growth of CBORD from Colleges to Healthcare to Hospitality
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 3 min. 16 sec.
Video 19 of 19 John Alexander Discusses Private Ownership and Challenges of Equal Partnership
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 0 min. 44 sec.

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John Alexander Discusses CBORDs Evolving Mission Statement
  • John Alexander - Lecture - CBORD Group
  • 01-01-00
  • John Alexander
  • 1 min. 59 sec.