(607) 330 2307info@prendismo.com

Rachelle Cracchiolo States Importance of Understanding the Market

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 4/1/1998
  • Clip Duration : 1 min. 9 sec.

Playlists

Please Login to create playlists

Rachelle Cracchiolo

  • Founder, Teacher Created Materials (TCM)
  • female
  • Caucasian
  • 1950 (Age: 70 years old)
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • Video 1 of 51 in this Case
  • View All Available Videos

Biography

Teacher Created Materials is an educational publishing company that was founded in 1982 by Mary Dupuy Smith and Rachelle Cracchiolo. The company experienced tremendous growth since its inception--so much that in August 2004, the company split into two distinct businesses: a Book Company under the name Teacher Created Resources headed by Smith, and a Curriculum Company that maintains the name Teacher Created Materials headed by Cracchiolo. Prior to founding Teacher Created Materials, Rachelle taught kindergarten through sixth grade for nine years in the Fountain Valley School District. She graduated from Cal State Fullerton with a Bachelors degree in Psychology and a Masters degree in Education.

The business was grossing roughly about seven hundred thousand dollars when we decided that we were going to come together and Mary was going to bring her end of the business and she had a couple of people that were working for her. I was bringing my end of the business. I had a couple of pe...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Rachelle Cracchiolo videos

Video 1 of 51 Rachelle Cracchiolo Provides Description of Teacher Created Materials
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 0 min. 57 sec.
Video 2 of 51 Rachelle Cracchiolo Describes Different Business Units Within Teacher Created Materials Company
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 1 min. 33 sec.
Video 3 of 51 Rachelle Cracchiolo States Focus Customer is Teacher
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 0 min. 46 sec.
Video 4 of 51 Rachelle Cracchiolo Discusses Decision to Start Technology Division Within Company
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 2 min. 37 sec.
Video 5 of 51 Rachelle Cracchiolo Discusses Hiring Handicapped Employees
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 1 min. 17 sec.
Video 6 of 51 Rachelle Cracchiolo Discusses Early Days of The Business
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 1 min. 52 sec.
Video 7 of 51 Rachelle Cracchiolo Discusses Decision to Leave Teaching and Start Business
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 1 min. 47 sec.
Video 8 of 51 Rachelle Cracchiolo Discusses Running Business Out of Her Garage
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 1 min. 15 sec.
Video 9 of 51 Rachelle Cracchiolo States Importance of Understanding the Market
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 1 min. 9 sec.
Video 10 of 51 Rachelle Cracchiolo Discusses Initial Aversion To Spending Money
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 0 min. 55 sec.
Video 11 of 51 Rachelle Cracchiolo Discusses Common Sense Approach To Financial Jargon
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 0 min. 47 sec.
Video 12 of 51 Rachelle Cracchiolo Shares Thoughts on Partnership
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 1 min. 31 sec.
Video 13 of 51 Rachelle Cracchiolo States Children Were Part of Business From Beginning
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 1 min. 13 sec.
Video 14 of 51 Rachelle Cracchiolo States Conservative Outlook Helped Avoid Financial Crises
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 1 min. 13 sec.
Video 15 of 51 Rachelle Cracchiolo States Personnel Concerns Were Often The Hardest
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 2 min. 3 sec.
Video 16 of 51 Rachelle Cracchiolo Discusses Decision To Bring In Outside Help For Certain Business Tasks
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 1 min. 25 sec.
Video 17 of 51 Rachelle Cracchiolo Discusses Longer Term Vision And Thoughts on Selling The Business
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 1 min. 59 sec.
Video 18 of 51 Rachelle Cracchiolo Discusses Exit Strategies
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 0 min. 46 sec.
Video 19 of 51 Rachelle Cracchiolo Discusses Excitement in Her Work
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 1 min. 9 sec.
Video 20 of 51 Rachelle Cracchiolo Discusses Flexible Work Environment at TCM
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 1 min. 9 sec.
Video 21 of 51 Rachelle Cracchiolo Shares Impacts of Parents on Business
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 0 min. 46 sec.
Video 22 of 51 Rachelle Cracchiolo Provides Brief Overview of Teacher Created Materials
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 0 min. 48 sec.
Video 23 of 51 Rachelle Cracchiolo Provides Overview of How She Learned the Business And Where They Are Today
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 0 min. 35 sec.
Video 24 of 51 Mary Dupuy-Smith Discusses Initial Roles in The Business
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 2 min. 33 sec.
Video 25 of 51 Mary Dupuy-Smith Discusses Changes in Roles as Business Has Grown and Technology Has Changed
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 1 min. 39 sec.
Video 26 of 51 Mary Dupuy-Smith Shares Thoughts on Partnership
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 0 min. 53 sec.
Video 27 of 51 Mary Dupuy-Smith Discusses Challenges in the Partnership
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 1 min. 44 sec.
Video 28 of 51 Mary Dupuy-Smith States Importance of Never Having Large Amount of Debt
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 1 min. 5 sec.
Video 29 of 51 Mary Dupuy-Smith States Advantage of Being Woman in Education Industry
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 1 min. 21 sec.
Video 30 of 51 Mary Dupuy-Smith Shares Thoughts on Exit Strategies
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 1 min. 30 sec.
Video 31 of 51 Mary Dupuy-Smith States Company Did Not Put Together Long Range Projections in Early Years
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 1 min. 19 sec.
Video 32 of 51 Mary Dupuy-Smith Discusses Initial Hurdles Company Faced
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 1 min. 19 sec.
Video 33 of 51 Mary Dupuy-Smith States Volume of Work Is What Used To Keep Her Awake At Night
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 1 min. 4 sec.
Video 34 of 51 Mary Dupuy-Smith Provides Brief Overview of Teacher Created Materials
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 0 min. 18 sec.
Video 35 of 51 Mary Dupuy-Smith Discusses TCM Product Offerings
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 3 min. 32 sec.
Video 36 of 51 Mary Dupuy-Smith Shares Customer Feedback About TCM Products
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 1 min. 2 sec.
Video 37 of 51 Mary Dupuy-Smith Discusses Teacher and Parent as Customers
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 0 min. 57 sec.
Video 38 of 51 Mary Dupuy-Smith Shares Example of Working With Time Magazine on Non-Fiction Assignments in the Classroom
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 1 min. 57 sec.
Video 39 of 51 Mary Dupuy-Smith Shares Thoughts on What She Would Have Done Differently
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 2 min. 3 sec.
Video 40 of 51 Mary Dupuy-Smith States She Misses Classroom But Enjoys Freedom of Business
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 1 min. 44 sec.
Video 41 of 51 Mary Dupuy-Smith Discusses Challenges in Growing a Company
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 1 min. 56 sec.
Video 42 of 51 Mary Dupuy-Smith States Employee Attitude Is Everything
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 0 min. 47 sec.
Video 43 of 51 Mary Dupuy-Smith Discusses TCM's Placement in the Industry
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 0 min. 49 sec.
Video 44 of 51 Mary Dupuy-Smith Discusses TCM's Competitive Advantage
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 0 min. 46 sec.
Video 45 of 51 Mary Dupuy-Smith Shares TCM's Overall Strategy
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 1 min. 58 sec.
Video 46 of 51 Mary Dupuy-Smith States Why TCM Would Be A Good Acquisition Target
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 0 min. 38 sec.
Video 47 of 51 Mary Dupuy-Smith Shares Feeling About Resistance To Sell Company
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 0 min. 41 sec.
Video 48 of 51 Mary Dupuy-Smith Discusses Business That Made Offer To Purchase TCM
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 1 min. 14 sec.
Video 49 of 51 Mary Dupuy-Smith Discusses Partnership Issues Related to Exit Strategy
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 0 min. 40 sec.
Video 50 of 51 Mary Dupuy-Smith Discusses Multiples in the Education Industry
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 0 min. 35 sec.

RELATED VIDEOS

Dave Pelletier Shares Thoughts on Gathering Customer Information
  • Dave Pelletier - Interview - Annalee Mobilitee Dolls and Business Plan Writing
  • 9/6/2003
  • Dave Pelletier
  • 1 min. 57 sec.
Kate Jones Discusses Prospecting For New Customers
  • Kate Jones - Interview - Provisor Marketing, LLC
  • 9/16/2004
  • Kate Jones
  • 2 min. 41 sec.
Rachelle Cracchiolo States Focus Customer is Teacher
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 0 min. 46 sec.
Rachelle Cracchiolo States Importance of Understanding the Market
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 1 min. 9 sec.
Mary Dupuy-Smith Discusses Teacher and Parent as Customers
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 0 min. 57 sec.
Norb Mayrhofer Discusses Importance of Determining Target Customer
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 46 sec.
Norb Mayrhofer States The Narrower Definition One Makes For A Target Customer, The More Helpful
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 45 sec.
Norb Mayrhofer States Value is Relative To the Customer
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 3 min. 1 sec.
Earl Blanks Discusses Importance of Understanding Consumer
  • Earl Blanks - Interview - Party City
  • 11/19/04
  • Earl Blanks
  • 2 min. 39 sec.
Jeff Parker States Importance of Knowing Who Your Customer Is And How To Get To Them
  • Jeff Parker - Lecture - Being a Successful Entrepreneur
  • 10/17/2004
  • Jeff Parker
  • 2 min. 25 sec.