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Adrian Sexton Discusses Background and Decision To Start TAG Strategic

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Total Case Duration :

  • Date Added : 9/21/2006
  • Clip Duration : 1 min. 19 sec.

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Adrian Sexton

  • Founder, TAG Strategic
  • male
  • Caucasian
  • 1971 (Age: 47 years old)
  • Adrian Sexton - Panel - Changes in the Content, Marketing, and Distribution of Entertainment
  • Video 1 of 8 in this Case
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Biography

Adrian Sexton is a founding partner of TAG Strategic, a digital media and entertainment solutions firm. Sexton oversees media branding, advertising and studio content strategy in film, home entertainment and television. Alongside its portfolio of digital distribution, mobile and technology provider companies, TAG's content clients include Lionsgate, Participant Productions, LivePlanet and Eyespot among others.

Previously, Sexton was the Vice President of Digital Media at Lions Gate Entertainment, a producer of motion picture, television and other filmed entertainment content worldwide. Sexton oversaw the day-to-day production, operations, programming, media planning and business development for all of Lionsgate's online and mobile properties including such titles as American Psycho, Academy Award winner Monster's Ball, Michael Moore's Fahrenheit 9/11, the interactive Clio-awarded Saw, Diary of a Mad Black Woman, Academy Award-winning Crash, Saw II and Quentin Tarantino's Hostel. Sexton also facilitated a $350 million credit facility with JP Morgan Chase, involving the acquisition of Artisan Entertainment.

Sexton graduated with a dual B.A. in Government and English from Cornell University and received his Masters in Film from the University of Southern California.

I worked at Lionsgate, Sony, Fox, HBO, kind of a few of the big traditional companies out there. Got interested in digital marketing and media strategy early on, was an early hacker of games and eventually decided this is where I want to be. At Lionsgate it was a good run but I felt after Crash, t...(Full transcript available to logged in subscribers.).

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Adrian Sexton videos

Video 1 of 8 Adrian Sexton Discusses Background and Decision To Start TAG Strategic
  • Adrian Sexton - Panel - Changes in the Content, Marketing, and Distribution of Entertainment
  • 9/21/2006
  • Adrian Sexton
  • 1 min. 19 sec.
Video 2 of 8 Adrian Sexton Discusses Changes in Media
  • Adrian Sexton - Panel - Changes in the Content, Marketing, and Distribution of Entertainment
  • 9/21/2006
  • Adrian Sexton
  • 2 min. 18 sec.
Video 3 of 8 Adrian Sexton Discusses Distribution and Repurposing of Media Content
  • Adrian Sexton - Panel - Changes in the Content, Marketing, and Distribution of Entertainment
  • 9/21/2006
  • Adrian Sexton
  • 1 min. 14 sec.
Video 4 of 8 Adrian Sexton Discusses Divide Between Distribution and Content
  • Adrian Sexton - Panel - Changes in the Content, Marketing, and Distribution of Entertainment
  • 9/21/2006
  • Adrian Sexton
  • 1 min. 46 sec.
Video 5 of 8 Adrian Sexton States Consumers Spend Less on Entertainment Like Movies Because of Investment in Home Technology
  • Adrian Sexton - Panel - Changes in the Content, Marketing, and Distribution of Entertainment
  • 9/21/2006
  • Adrian Sexton
  • 1 min. 35 sec.
Video 6 of 8 Adrian Sexton Discusses Disctinction Between ADD-Entertainment and Passive Entertainment
  • Adrian Sexton - Panel - Changes in the Content, Marketing, and Distribution of Entertainment
  • 9/21/2006
  • Adrian Sexton
  • 1 min. 11 sec.
Video 7 of 8 Adrian Sexton Discusses Advertising Trends In The Changing Entertainment Marketplace
  • Adrian Sexton - Panel - Changes in the Content, Marketing, and Distribution of Entertainment
  • 9/21/2006
  • Adrian Sexton
  • 3 min. 46 sec.
Video 8 of 8 Adrian Sexton States Audience Wants Access
  • Adrian Sexton - Panel - Changes in the Content, Marketing, and Distribution of Entertainment
  • 9/21/2006
  • Adrian Sexton
  • 2 min. 13 sec.