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Tony Dellamano States Importance of Working With Someone You Know When Developing Branding and Logos

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Total Case Duration :

  • Date Added : 10/1/2005
  • Clip Duration : 1 min. 1 sec.

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Tony Dellamano

  • Co-founder, Johnny Applestix
  • male
  • Caucasian
  • 1974 (Age: 43 years old)
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • Video 1 of 33 in this Case
  • View All Available Videos

Biography

Tony Dellamano, a former baseball player with the Texas Rangers organization, came to COrnell Universiy's Hotel School for his Master's degree to learn the corporate side of the restaurant business. He already knew some of its operations: after earning a managerial economics degree from the University of California, Davis, he had been a server, floor manager, and financial consultant for high-end restaurants in San Diego.

At Cornell, he discovered entrepreneurship. He and classmate Mark Kuperman created a fast-food snack that they called Johnny Applestix. They submitted the idea to the Big Red Venture Fund, a campus-wide competition sponsored by the Johnson Graduate School of Management, and they won the first prize of $10,000. With that seed money and valuable contacts made while attending Cornell, they raised the necessary capital to launch the business at three locations in northeast Ohio.

Now, the partners are involved in every aspect of the startup, with Dellamano concentrating on building the brand - to make Johnny Applstix the fast food of choice in malls across America.

I mean I have always believed that a company has the personality of its founders or its owners. So it is not difficult for us to kind of extend that into the brand. It's kind of who we are. And the graphics and the branding - it's funny. We have worked with a lot of people around Cleveland, arou...(Full transcript available to logged in subscribers.).

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Tony Dellamano videos

Video 1 of 33 Mark Kuperman Discusses Background of Company, Johnny Applestix
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 1 min. 49 sec.
Video 2 of 33 Tony Dellamano Discusses Need For Flexibility With Business Plan As Company Evolves
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 7 sec.
Video 3 of 33 Mark Kuperman States Business Plan Is A Necessary Evil But You Can't Let It Hold You Back
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 1 min. 36 sec.
Video 4 of 33 Tony Dellamano Discusses Initial Market Research Done To Confirm That Product Had Consumer Base
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 0 min. 59 sec.
Video 5 of 33 Mark Kuperman States Listening To People Is The Most Important Aspect of Product Development
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 2 min. 27 sec.
Video 6 of 33 Tony Dellamano Discusses Advent of Johnny Applestix Brand
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 7 sec.
Video 7 of 33 Tony Dellamano States Overly Specific Branding Can Lead To Problems If Product Line Expands
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 0 sec.
Video 8 of 33 Tony Dellamano States Importance of Working With Someone You Know When Developing Branding and Logos
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 1 sec.
Video 9 of 33 Mark Kuperman Outlines Johnny Applestix's Retail Distribution Network
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 1 min. 19 sec.
Video 10 of 33 Tony Dellamano Discusses Decision To Offer Product Online As Gift Option
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 1 sec.
Video 11 of 33 Mark Kuperman Discusses Challenges In Branding Fruit
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 1 min. 14 sec.
Video 12 of 33 Tony Dellamano and Mark Kuperman Discuss Branding, Barriers To Entry and Competitive Advantage
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 47 sec.
Video 13 of 33 Tony Dellamano Shares Thoughts on Competition Facing Johnny Applestix
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 4 sec.
Video 14 of 33 Mark Kuperman States Biggest Challenge of Starting A Business Is Handling Uncertainty
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 1 min. 19 sec.
Video 15 of 33 Mark Kuperman States Entrepreneurs Must Have Knowledge of All Aspects of Business
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 1 min. 54 sec.
Video 16 of 33 Tony Dellamano States Key To Partnership Are Having Different Interests and Having Respect
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 2 sec.
Video 17 of 33 Tony Dellamano and Mark Kuperman Share Their Thoughts on Exit Strategy From Johnny Applestix
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 2 min. 12 sec.
Video 18 of 33 Mark Kuperman Discusses Funding Process For Johnny Applestix
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 3 min. 41 sec.
Video 19 of 33 Tony Dellamano States Johnny Applestix Was Fortunate To Get Smart Money With Their First Funding Plan
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 2 min. 13 sec.
Video 20 of 33 Mark Kuperman Discusses Preparing For and Delivering The Pitch
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 2 min. 8 sec.
Video 21 of 33 Mark Kuperman States Partnership Provides Another Source of Energy
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 2 min. 9 sec.
Video 22 of 33 Tony Dellamano and Mark Kuperman States Strong Partnerships Have To Have Different Skill Sets
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 38 sec.
Video 23 of 33 Tony Dellamano States Managing People Is One Of The Bigger Challenges of Being an Entrepreneur
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 1 sec.
Video 24 of 33 Mark Kuperman States Employees Impact Branding During Startup
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 1 min. 11 sec.
Video 25 of 33 Tony Dellamano and Mark Kuperman Share Thoughts on Hiring and Taking Advantage of Employee Strengths
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 2 min. 46 sec.
Video 26 of 33 Mark Kuperman States Importance of Making Mistakes Before Becoming An Entrepreneur
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 2 min. 27 sec.
Video 27 of 33 Tony Dellamano Discusses Challenges of Managing Cash Flow
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 2 sec.
Video 28 of 33 Mark Kuperman States Importance of Limiting Spending And Saving Cash
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 3 min. 50 sec.
Video 29 of 33 Mark Kuperman and Tony Dellamano Discusses Options For Funding A Startup
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 6 sec.
Video 30 of 33 Mark Kuperman Discusses Surprise At Legal Fees Associated With Creating a Startup
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 2 min. 22 sec.
Video 31 of 33 Tony Dellamano Discusses Surprise At Difficulty of Selling New Product
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 0 min. 46 sec.
Video 32 of 33 Mark Kuperman States Surprise When You Have Plan Worked Out And Business Doesn't Work
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 2 min. 20 sec.
Video 33 of 33 Tony Dellamano and Mark Kuperman Share Worries About The Business
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 2 min. 17 sec.

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