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John Brenner Defines SWAG

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Total Case Duration :

  • Date Added : 3/28/2005
  • Clip Duration : 0 min. 31 sec.

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John Brenner

  • , Cornell University
  • male
  • Caucasian
  • 1963 (Age: 57 years old)
  • John Brenner - Lecture - Technology Transfer
  • Video 1 of 24 in this Case
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Biography

From 1997 until joining CCTEC in 1999, John was President of Aureus, Inc., a management consulting firm. The firm focused on technology start-up companies. Prior to starting Aureus, Inc., John was president of Brenner Home & Garden, a full-service landscaping and construction company serving central New York State for nine years.

John received a B.S. in plant science from the University of New Hampshire, an M.S. in science education from Syracuse University and an M.B.A. from Cornell University.

This is some major league SWAG sometimes. You all know what SWAG is? Can I teach them swag? SWAG - sophisticated wild ass guess. It's what you do. Sometimes you take a flyer on these things. You just don't know. You hope. You also know that quite often these companies are going to have to do...(Full transcript available to logged in subscribers.).

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John Brenner videos

Video 1 of 24 John Brenner Discusses Ways In Which Cornell Disseminates Research
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 50 sec.
Video 2 of 24 John Brenner States Faculty Research Can Turn Into Licensed Material Which Can Derive Revenue To Run The University
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 17 sec.
Video 3 of 24 John Brenner Provides History of Ezra Cornell's Inventions Which Led To Founding Of Cornell University
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 55 sec.
Video 4 of 24 John Brenner Shares Background on Bayh-Dole Act and Cornell Center for Technology Enterprise and Commercialization
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 20 sec.
Video 5 of 24 John Brenner Discusses Mission of C-Tech (Cornell Center for Technology Enterprise and Commercialization) To Assist In Technology Transfer
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 3 min. 44 sec.
Video 6 of 24 John Brenner Discusses Business Planning and Startup Companies Within The University Setting And Associated Conflicts of Interest
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 40 sec.
Video 7 of 24 John Brenner Discusses Excitement In Turning Research Into A Startup Company
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 13 sec.
Video 8 of 24 John Brenner Discusses Developing a Startup To Transfer Product To Large Established Company
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 34 sec.
Video 9 of 24 John Brenner Shares Example of Marketing a Biodetector
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 3 min. 30 sec.
Video 10 of 24 John Brenner Describes How C-Tech Transfers An Invention Into A Company
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 3 min. 19 sec.
Video 11 of 24 John Brenner Discusses Creating Business Plan and Getting Initial Funding For Startup
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 58 sec.
Video 12 of 24 John Brenner Discusses Competition For Patents and Syndication
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 4 min. 34 sec.
Video 13 of 24 John Brenner Discusses Leadership of Companies and Initial Investment
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 23 sec.
Video 14 of 24 John Brenner States Grants Often Provide Significant Funding To Support Research
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 14 sec.
Video 15 of 24 John Brenner Discusses Patent Portfolio of Cornell University
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 46 sec.
Video 16 of 24 John Brenner Discusses Options With Regards To Their Use At C-Tech
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 4 min. 17 sec.
Video 17 of 24 John Brenner Discusses C-Tech's Current Customer Base
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 27 sec.
Video 18 of 24 John Brenner Discusses Licensing Strategy
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 44 sec.
Video 19 of 24 John Brenner Shares Thoughts on Dot Coms and Importance of Strong Networks
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 52 sec.
Video 20 of 24 John Brenner Discusses Ownership Disputes
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 22 sec.
Video 21 of 24 John Brenner Discusses Cornell's Position on Licensing, Patenting and Ownership
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 22 sec.
Video 22 of 24 John Brenner Shares Thoughts on Valuation
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 18 sec.
Video 23 of 24 John Brenner Defines SWAG
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 0 min. 31 sec.
Video 24 of 24 John Brenner Discusses Costs Associated With A Startup
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 29 sec.

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  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
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John Brenner Defines SWAG
  • John Brenner - Lecture - Technology Transfer
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