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Mark Kuperman States Business Plan Is A Necessary Evil But You Can't Let It Hold You Back

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Total Case Duration :

  • Date Added : 10/1/2005
  • Clip Duration : 1 min. 36 sec.

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Mark Kuperman

  • co-founder, Johnny Applestix
  • male
  • Caucasian
  • 1974 (Age: 43 years old)
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • Video 1 of 33 in this Case
  • View All Available Videos

Biography

Mark Kuperman is co-founder of Johnny Applestix.

Kuperman graduated from Northwestern University in three years with a degree in economics and statistics before going to the California Culinary Academy in San Francisco and apprenticing in restaurants in France and Italy.

Kuperman also holds a Master's degree from Cornell University's School of Hotel Administration.

Yes I think the business plan is - the more I reflect on it - it is like a necessary evil. You know, on the one hand you need to write a business plan to raise money and to start your business, absolutely. It is a valuable tool to really explore all the different things you need to be thinking abo...(Full transcript available to logged in subscribers.).

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Mark Kuperman videos

Video 1 of 33 Mark Kuperman Discusses Background of Company, Johnny Applestix
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 1 min. 49 sec.
Video 2 of 33 Tony Dellamano Discusses Need For Flexibility With Business Plan As Company Evolves
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 7 sec.
Video 3 of 33 Mark Kuperman States Business Plan Is A Necessary Evil But You Can't Let It Hold You Back
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 1 min. 36 sec.
Video 4 of 33 Tony Dellamano Discusses Initial Market Research Done To Confirm That Product Had Consumer Base
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 0 min. 59 sec.
Video 5 of 33 Mark Kuperman States Listening To People Is The Most Important Aspect of Product Development
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 2 min. 27 sec.
Video 6 of 33 Tony Dellamano Discusses Advent of Johnny Applestix Brand
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 7 sec.
Video 7 of 33 Tony Dellamano States Overly Specific Branding Can Lead To Problems If Product Line Expands
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 0 sec.
Video 8 of 33 Tony Dellamano States Importance of Working With Someone You Know When Developing Branding and Logos
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 1 sec.
Video 9 of 33 Mark Kuperman Outlines Johnny Applestix's Retail Distribution Network
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 1 min. 19 sec.
Video 10 of 33 Tony Dellamano Discusses Decision To Offer Product Online As Gift Option
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 1 sec.
Video 11 of 33 Mark Kuperman Discusses Challenges In Branding Fruit
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 1 min. 14 sec.
Video 12 of 33 Tony Dellamano and Mark Kuperman Discuss Branding, Barriers To Entry and Competitive Advantage
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 47 sec.
Video 13 of 33 Tony Dellamano Shares Thoughts on Competition Facing Johnny Applestix
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 4 sec.
Video 14 of 33 Mark Kuperman States Biggest Challenge of Starting A Business Is Handling Uncertainty
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 1 min. 19 sec.
Video 15 of 33 Mark Kuperman States Entrepreneurs Must Have Knowledge of All Aspects of Business
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 1 min. 54 sec.
Video 16 of 33 Tony Dellamano States Key To Partnership Are Having Different Interests and Having Respect
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 2 sec.
Video 17 of 33 Tony Dellamano and Mark Kuperman Share Their Thoughts on Exit Strategy From Johnny Applestix
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 2 min. 12 sec.
Video 18 of 33 Mark Kuperman Discusses Funding Process For Johnny Applestix
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 3 min. 41 sec.
Video 19 of 33 Tony Dellamano States Johnny Applestix Was Fortunate To Get Smart Money With Their First Funding Plan
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 2 min. 13 sec.
Video 20 of 33 Mark Kuperman Discusses Preparing For and Delivering The Pitch
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 2 min. 8 sec.
Video 21 of 33 Mark Kuperman States Partnership Provides Another Source of Energy
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 2 min. 9 sec.
Video 22 of 33 Tony Dellamano and Mark Kuperman States Strong Partnerships Have To Have Different Skill Sets
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 38 sec.
Video 23 of 33 Tony Dellamano States Managing People Is One Of The Bigger Challenges of Being an Entrepreneur
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 1 sec.
Video 24 of 33 Mark Kuperman States Employees Impact Branding During Startup
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 1 min. 11 sec.
Video 25 of 33 Tony Dellamano and Mark Kuperman Share Thoughts on Hiring and Taking Advantage of Employee Strengths
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 2 min. 46 sec.
Video 26 of 33 Mark Kuperman States Importance of Making Mistakes Before Becoming An Entrepreneur
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 2 min. 27 sec.
Video 27 of 33 Tony Dellamano Discusses Challenges of Managing Cash Flow
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 2 sec.
Video 28 of 33 Mark Kuperman States Importance of Limiting Spending And Saving Cash
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 3 min. 50 sec.
Video 29 of 33 Mark Kuperman and Tony Dellamano Discusses Options For Funding A Startup
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 1 min. 6 sec.
Video 30 of 33 Mark Kuperman Discusses Surprise At Legal Fees Associated With Creating a Startup
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 2 min. 22 sec.
Video 31 of 33 Tony Dellamano Discusses Surprise At Difficulty of Selling New Product
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 0 min. 46 sec.
Video 32 of 33 Mark Kuperman States Surprise When You Have Plan Worked Out And Business Doesn't Work
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Mark Kuperman
  • 2 min. 20 sec.
Video 33 of 33 Tony Dellamano and Mark Kuperman Share Worries About The Business
  • Tony Dellamano and Mark Kuperman - Interview - Johnny Applestix
  • 10/1/2005
  • Tony Dellamano
  • 2 min. 17 sec.

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