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John Wilkinson States Social Media Can Put Personality Behind the Brand

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Total Case Duration :

  • Date Added : 4/13/2013
  • Clip Duration : 1 min. 58 sec.

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John Wilkinson

  • Founder, Bin To Bottle
  • male
  • Caucasian
  • 1957 (Age: 63 years old)
  • John Wilkinson - Panel - Entrepreneurship in the Food and Beverage Industry
  • Video 1 of 5 in this Case
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Biography

John Wilkinson is the developer and managing partner of Bin to Bottle Winery. In 2005, he identified a need for a service minded, custom crush only winery and found partners who had the same sensibilities.

John's focus on service and client's needs comes from his tenure in the hotel industry and his education at Cornell University's Hotel School. John was an integral part of the team that developed the small Ultra-luxury hotels Campton Place in San Francisco and Checkers in downtown Los Angeles. John also worked for Montgomery Realty Investors in the research and acquisitions department acquiring hotels for their many real estate partnership funds. John performed feasibility studies and valuations for hotels, restaurants, casinos and ski areas throughout the West for Laventhol & Horwath a multinational accounting firm. John was also the Director of Real Estate for the Sharper Image and successfully located and negotiated the leases for the Sharper Image's first 30 stores.

John Wilkinson holds a Bachelor of Science degree from Cornell University's School of Hotel Administration. John also owns Total Adventures; 22 year old nationally recognized corporate team building and corporate entertainment service companies. John also makes his own wine from fruit off his ranch in the Oak Knoll District of Napa Valley. Wilkinson Family Vineyards is a Napa Valley Red Wine consisting primarily of Cabernet Sauvignon and Merlot. Only 200 cases per year are produced.

I think the smartest thing I've done in a long time is partner with some twenty-year-olds. Because what I'm learning about social media comes right back to this thing of authenticity and relevance. If you are out there using social media to sell a product, they sniff it out immediately. The consumer...(Full transcript available to logged in subscribers.).

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John Wilkinson videos

Video 1 of 5 John Wilkinson Shares Examples of Wine Industry And Pricing Model
  • John Wilkinson - Panel - Entrepreneurship in the Food and Beverage Industry
  • 4/13/2013
  • John Wilkinson
  • 5 min. 24 sec.
Video 2 of 5 John Wilkinson Discusses Importance Of Relationships with Distributors
  • John Wilkinson - Panel - Entrepreneurship in the Food and Beverage Industry
  • 4/13/2013
  • John Wilkinson
  • 4 min. 15 sec.
Video 3 of 5 John Wilkinson States Social Media Can Put Personality Behind the Brand
  • John Wilkinson - Panel - Entrepreneurship in the Food and Beverage Industry
  • 4/13/2013
  • John Wilkinson
  • 1 min. 58 sec.
Video 4 of 5 John Wilkinson Discusses Importance Of Soft Skills
  • John Wilkinson - Panel - Entrepreneurship in the Food and Beverage Industry
  • 4/13/2013
  • John Wilkinson
  • 2 min. 45 sec.
Video 5 of 5 Entrepreneurship in the Food and Beverage Industry Panel - UNCUT
  • John Wilkinson - Panel - Entrepreneurship in the Food and Beverage Industry
  • 4/13/2013
  • John Wilkinson
  • 0 min. 0 sec.

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