Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Publications and Marketing at Cornell University.
Prior to her role at Cornell, Kurzweil was affiliated with Art & Science Group's market research through its field house, Widener-Burrows & Associates. Kurzweil has experience in all phases of marketing and market research, both qualitative and quantitative. She has utilized a variety of advanced analytic techniques -- including trade-off analysis (conjoint, discrete choice), segmentation analysis, discriminant analysis, and factor analysis -- on behalf of a diverse clientele in the non-profit sector, as well as the financial services and consumer products industries.Previously, she was a project manager at Total Research Corporation and Opinion Research Corporation in Princeton, New Jersey. She has also worked as senior research analyst for Merrill Lynch, where much of her work focused on assessing the impact of various advertising efforts.
Deirdre Kurzweil received her undergraduate degree from Dickinson College.
The other thing about focus groups that you need to think about and this goes back to the idea of homogeneity, is we should never only do one focus group with whatever audiences that we care about. You always want to try to do 2 per group of interests and I can't really stress that enough. This is...(Full transcript available to logged in subscribers.).
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Deirdre Kurzweil Discusses Challenges To Budget Due To Intangibile Results of Market Research
Deirdre Kurzweil States Importance of Involving Trained Moderators In Focus Group Research
Deirdre Kurzweil Discusses Importance of Considering Level of Homogeneity Desired In Focus Groups
Deirdre Kurzweil Discusses Challenges of Open Ended Questions On Various Survey Tools
