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John Dyson Presents Two Original 'I Love New York'

  • John Dyson - Lecture - Marketing and Adv
  • John Dyson is Chairman and Chief Executive Officer of Millbrook Capital Management which owns Peb...
  • I live in Virginia but I love New York. I live in West Virginia but I love New York.I live on Cape ...
  • 6/2/2005

John Dyson Discusses Background of 'I Love New Yor

  • John Dyson - Lecture - Marketing and Adv
  • John Dyson is Chairman and Chief Executive Officer of Millbrook Capital Management which owns Peb...
  • The I Love New York campaign was created in a time that the state of New York and the City of New Yo...
  • 6/2/2005

John Dyson Discusses Importance of Determining In

  • John Dyson - Lecture - Marketing and Adv
  • John Dyson is Chairman and Chief Executive Officer of Millbrook Capital Management which owns Peb...
  • So, I'll tell you the next thing we decided. This is a very important part. Before you stick your ...
  • 6/2/2005

John Dyson States Importance of Focusing Advertisi

  • John Dyson - Lecture - Marketing and Adv
  • John Dyson is Chairman and Chief Executive Officer of Millbrook Capital Management which owns Peb...
  • So, we had two markets. Remember, we had come to New York City for a two or three day fun vacation ...
  • 6/2/2005

John Dyson Discusses Strategy Of 'I Love NY' Adver

  • John Dyson - Lecture - Marketing and Adv
  • John Dyson is Chairman and Chief Executive Officer of Millbrook Capital Management which owns Peb...
  • A couple of things worth noting. Why the guy from Brooklyn? Research shows more New Yorkers went t...
  • 6/2/2005

John Dyson Discusses Success of 'I Love NY' Ad Cam

  • John Dyson - Lecture - Marketing and Adv
  • John Dyson is Chairman and Chief Executive Officer of Millbrook Capital Management which owns Peb...
  • The result of this campaign... this was a long time ago for a young group of students. This blew th...
  • 6/2/2005

Norman Greig Discusses Market Niche and Advertisin

  • Norman Greig - Interview - Greig Farm
  • The Greig Farm Market was founded in 1975 and specializes in local produce, local products and fr...
  • I had participated in a national marketing research and they asked the retail producers where their ...
  • 4/5/2002

Patrick Mulcahy Discusses Titanium Dioxide In Batt

  • Patrick Mulcahy - Lecture - Energizer
  • Patrick Mulcahy is Chief Executive Officer of Energizer, Inc. His retirement from the company was a...
  • Question - How much titanium dioxide is in the ingredients? I can't give you a figure. I really, fr...
  • 4/21/2000

Patrick Mulcahy Discusses Advertising Against Comp

  • Patrick Mulcahy - Lecture - Energizer
  • Patrick Mulcahy is Chief Executive Officer of Energizer, Inc. His retirement from the company was a...
  • We, as I mentioned are not going to make claims. This product, however, will deliver about 80% more...
  • 4/21/2000