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14 Videos
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John Dyson Presents Two Original 'I Love New York'

  • John Dyson - Lecture - Marketing and Adv
  • John Dyson is Chairman and Chief Executive Officer of Millbrook Capital Management which owns Peb...
  • I live in Virginia but I love New York. I live in West Virginia but I love New York.I live on Cape ...
  • 6/2/2005

John Dyson Discusses Background of 'I Love New Yor

  • John Dyson - Lecture - Marketing and Adv
  • John Dyson is Chairman and Chief Executive Officer of Millbrook Capital Management which owns Peb...
  • The I Love New York campaign was created in a time that the state of New York and the City of New Yo...
  • 6/2/2005

John Dyson Discusses Importance of Determining In

  • John Dyson - Lecture - Marketing and Adv
  • John Dyson is Chairman and Chief Executive Officer of Millbrook Capital Management which owns Peb...
  • So, I'll tell you the next thing we decided. This is a very important part. Before you stick your ...
  • 6/2/2005

John Dyson States Importance of Focusing Advertisi

  • John Dyson - Lecture - Marketing and Adv
  • John Dyson is Chairman and Chief Executive Officer of Millbrook Capital Management which owns Peb...
  • So, we had two markets. Remember, we had come to New York City for a two or three day fun vacation ...
  • 6/2/2005

John Dyson Discusses Strategy Of 'I Love NY' Adver

  • John Dyson - Lecture - Marketing and Adv
  • John Dyson is Chairman and Chief Executive Officer of Millbrook Capital Management which owns Peb...
  • A couple of things worth noting. Why the guy from Brooklyn? Research shows more New Yorkers went t...
  • 6/2/2005

John Dyson Discusses Success of 'I Love NY' Ad Cam

  • John Dyson - Lecture - Marketing and Adv
  • John Dyson is Chairman and Chief Executive Officer of Millbrook Capital Management which owns Peb...
  • The result of this campaign... this was a long time ago for a young group of students. This blew th...
  • 6/2/2005

The Wilsons Share Thoughts on Advertising Strategy

  • Chris and Bernadette Wilson - Interview
  • Chris and Bernadette Wilson are the owners of Wilson Beef Farms. Wilson Beef Farms is a 350 acre...
  • We did a little experiment for a while we actually cut out the Pennysaver for a six month and we act...
  • 8/26/2002

The Wilsons Share Challenges of Writing Radio Adve

  • Chris and Bernadette Wilson - Interview
  • Chris and Bernadette Wilson are the owners of Wilson Beef Farms. Wilson Beef Farms is a 350 acre...
  • Well, I would say getting started in it it's difficult because with not having any experience really...
  • 8/26/2002

The Wilsons State Word of Mouth is Best Advertisin

  • Chris and Bernadette Wilson - Interview
  • Chris and Bernadette Wilson are the owners of Wilson Beef Farms. Wilson Beef Farms is a 350 acre...
  • And I think another thing that indicates success to us is what we hear back from people about us. T...
  • 8/26/2002