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Joanne McKinney Discusses Brand Planning

  • Joanne McKinney - Interview - The Burns
  • Joanne McKinney is Chief Strategy Officer for the Burns Group, an independent Branding and Advertisi...
  • I actually think it's really interesting, the idea of brand, I think, is really misunderstood or eve...
  • 4/16/2016

Kathleen Carroll Discusses Misunderstandings About

  • Kathleen Carroll - Interview - The Brand
  • Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for...
  • Three things about consumer insights, I would say. The first is, when you get there, they?re so sim...
  • 9/24/15

Kathleen Carroll Discusses Keeping Up With Demogra

  • Kathleen Carroll - Interview - The Brand
  • Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for...
  • Well, one of them is that authentic attachment, you know, to your brand. And I also think they?re n...
  • 9/24/15

Kathleen Carroll Discusses Brand Management

  • Kathleen Carroll - Interview - The Brand
  • Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for...
  • When a brand?s doing well, everything is great, everyone?s career is great and they?re all claiming ...
  • 9/24/15

Maria Pacheco Discusses Decision To Create An Umbr

  • Maria Pacheco - Interview - Wakami
  • Maria Pacheco is the founder of Wakami. Maria was born in Guatemala City, living there...
  • You know, after the Salcaja success where we incubated other businesses and realized that it was tou...
  • 10/8/2014

Maria Pacheco Discusses Growth And Impact

  • Maria Pacheco - Interview - Wakami
  • Maria Pacheco is the founder of Wakami. Maria was born in Guatemala City, living there...
  • We're so proud because the last four years we grew 100% each year. So from, you know, $125,000 sale...
  • 10/8/2014

Daniel Cane Discusses Branding

  • Daniel Cane - Interview - Modernizing Me
  • Daniel Cane is President, CEO and co-founder of Modernizing Medicine. Daniel was named the 2013 S...
  • So it's interesting because we talk about this all the time because my background, thanks to you, is...
  • 10/8/2014

JB Osborne Discusses Importance of Building a Bran

  • JB Osborne - Interview - Red Antler and
  • JB Osborne is the CEO of Red Antler. He started his career at Saatchi & Saatchi, working for cli...
  • I think that people underestimate the value of...it's like, you know, when you put on that really ni...
  • 4/17/2014

JB Osborne States Business Purpose Has To Be About

  • JB Osborne - Interview - Red Antler and
  • JB Osborne is the CEO of Red Antler. He started his career at Saatchi & Saatchi, working for cli...
  • I think purpose is critical. And something I think about a lot is that the purpose can't be making ...
  • 4/17/2014


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