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Matthew Glucksberg Discusses Idea Generation and Understanding Customer Needs

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Total Case Duration :

  • Date Added : 3/26/2010
  • Clip Duration : 3 min. 11 sec.

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Matthew Glucksberg

  • Professor, Northwestern University
  • male
  • Caucasian
  • 1959 (Age: 65 years old)
  • Matthew Glucksberg - Interview - Northwestern University
  • Video 1 of 5 in this Case
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Biography

Matthew Glucksberg is a Professor and Chairperson of Biomedical Engineering at Northwestern University.

Matthew Glucksberg received his B.S., M.S. and Ph.D. in Engineering Mechanics from Columbia University.

In fact, we did probably fall on our face many times. We've learned there is no substitute for being there. Teleconferencing, phone calls, e-mails, every thing that's available is all very useful, but there's nothing like being there and seeing people in the environment, where they're trying to de...(Full transcript available to logged in subscribers.).

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Matthew Glucksberg videos

Video 1 of 5 Matthew Glucksberg States Entrepreneurs Are Driven By Profit Motive
  • Matthew Glucksberg - Interview - Northwestern University
  • 3/26/2010
  • Matthew Glucksberg
  • 1 min. 33 sec.
Video 2 of 5 Matthew Glucksberg Explains Lack of Imaging Services in Africa and Digital X-Ray Technology Solution
  • Matthew Glucksberg - Interview - Northwestern University
  • 3/26/2010
  • Matthew Glucksberg
  • 3 min. 48 sec.
Video 3 of 5 Matthew Glucksberg Discusses Idea Generation and Understanding Customer Needs
  • Matthew Glucksberg - Interview - Northwestern University
  • 3/26/2010
  • Matthew Glucksberg
  • 3 min. 11 sec.
Video 4 of 5 Matthew Glucksberg Shares Experience In Working With Students
  • Matthew Glucksberg - Interview - Northwestern University
  • 3/26/2010
  • Matthew Glucksberg
  • 3 min. 31 sec.
Video 5 of 5 Matthew Glucksberg Discusses Importance of NCIIA Support
  • Matthew Glucksberg - Interview - Northwestern University
  • 3/26/2010
  • Matthew Glucksberg
  • 0 min. 27 sec.

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