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James Mwangi Discusses Importance of Understanding Where Your Customers Are

Speakers for this podcast

  • CEO , Equity Group Holdings Limited
  • male
  • African
  • 1962 (Age: 62 years old)

Biography

James Mwangi is an accountant, banker, businessman and entrepreneur in Kenya. He is the current Group Managing Director and Group Chief Executive Officer of the Equity Group Holdings Limited, the banking conglomerate with the largest customer base on the African continent, in excess of 8 million as of 2014.

I think, Dr. Deborah, you seem to be spot on in understanding that the best way is, one, to seek to understand where people are before taking them to where you intend to be. And a misstep at that point is what causes people to withdraw. So I would say you seem to have it right. That you start wit...(Full transcript available to logged in subscribers.).

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