(607) 227-8695info@prendismo.com

Bruce Peterson Discusses Media Issues Facing Wal-Mart

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 10/1/2005
  • Clip Duration : 1 min. 8 sec.

Playlists

Please Login to create playlists

Bruce Peterson

  • Senior Vice President, Wal-Mart
  • male
  • Caucasian
  • 1954 (Age: 70 years old)
  • Bruce Peterson - Lecture - Wal-Mart
  • Video 1 of 20 in this Case
  • View All Available Videos

Biography

Bruce Peterson is Senior Vice President and General Merchandise Manager of perishables for Wal-Mart.

Based in Wal-Mart's home offices in Bentonville, AR, Peterson oversees all meat, produce, dairy, frozen, floral, bakery and commercial bread operations for Wal-Mart Stores, its domestic Supercenters and the new Neighborhood Markets.

Bruce Peterson received his undergraduate degree from University of Michigan.

Working conditions, what I mean by that. One of the knocks you hear about Wal-Mart or retailers in general is that we have sweatshops in Pakistan someplace or hiring three-year-old children to manufacture clothes. That is not true. But that is what people will say. So this whole - the whole issu...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Bruce Peterson videos

Video 1 of 20 Bruce Peterson Discusses History of Wal-Mart Organization
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 51 sec.
Video 2 of 20 Bruce Peterson Shares Basic Financial Information Regarding Wal-Mart
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 14 sec.
Video 3 of 20 Bruce Peterson Discusses His Current Position As Senior Vice President At Wal-Mart
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 31 sec.
Video 4 of 20 Bruce Peterson Discusses The Introduction and Growth of the Supercenter
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 2 min. 16 sec.
Video 5 of 20 Bruce Peterson Discusses Challenges of Hiring and Retention at Wal-Mart
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 2 min. 11 sec.
Video 6 of 20 Bruce Peterson Discusses Wal-Mart's Involvement In Charitable Contributions and Social Accountability
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 47 sec.
Video 7 of 20 Bruce Peterson Discusses Wal-Marts International Expansion Via Acquisition
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 59 sec.
Video 8 of 20 Bruce Peterson States Growth Opportunities Lie In Supercenters, Urban Markets and International Expansion
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 2 min. 23 sec.
Video 9 of 20 Bruce Peterson Shares Thoughts on Wal-Mart's Supplier Relationships
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 2 min. 14 sec.
Video 10 of 20 Bruce Peterson States Wal-Mart Adopts Product Assortments To The Local Community
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 16 sec.
Video 11 of 20 Bruce Peterson Shares Thoughts on Environmental Sustainability
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 3 min. 1 sec.
Video 12 of 20 Bruce Peterson Discusses Media Issues Facing Wal-Mart
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 8 sec.
Video 13 of 20 Bruce Peterson Discusses Social Issues Regarding Radio Frequency Identification Initiatives
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 2 min. 4 sec.
Video 14 of 20 Bruce Peterson Shares Thoughts on Radio Frequency Identification Initiatives
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 3 min. 5 sec.
Video 15 of 20 Bruce Peterson Shares Thoughts on Wal-Mart's Perception Problems
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 3 min. 19 sec.
Video 16 of 20 Bruce Peterson Provides Summary on His Lecture On Wal-Mart
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 24 sec.
Video 17 of 20 Bruce Peterson States Employees Will Be Reassigned To New Tasks If Radio Frequency Identification Is Implemented
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 0 min. 54 sec.
Video 18 of 20 Bruce Peterson Discusses New Products Being Offered In Apparel To Increase Quality Perceptions
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 3 sec.
Video 19 of 20 Bruce Peterson Discusses Concept of Every Day Low Price Strategy
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 59 sec.
Video 20 of 20 Bruce Peterson Shares Thoughts on How To Compete Against Wal-Mart
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 29 sec.