Robert Frank is a Professor of Economics at Cornell University\'s Johnson School. In addition, Frank is a monthly contributor to the \"Economic Scene\" column in The New York Times. Until 2001, he was the Goldwin Smith Professor of Economics, Ethics, and Public Policy in Cornell\'s College of Arts and Sciences. He has also served as a Peace Corps volunteer in rural Nepal, chief economist for the Civil Aeronautics Board, fellow at the Center for Advanced Study in the Behavioral Sciences, and was Professor of American Civilization at l\'Ecole des Hautes Etudes en Sciences Sociales in Paris. Frank\'s books include Choosing the Right Pond, Passions within Reason, Microeconomics and Behavior, Luxury Fever, and What Price the Moral High Ground? The Winner-Take-All Society, co-authored with Philip Cook, was named a Notable Book of the Year by The New York Times, and was included in Business Week\'s list of the ten best books for 1995. Frank holds a BS in mathematics from the Georgia Institute of Technology, an MA in statistics from UC Berkeley and a PhD in economics, also from UC Berkeley.
Phil Cook and I wrote a book in 1995 in which we argued that chance events have always been important but are becoming much more important. That's because technology now enables the person who's best at what she does to serve the whole market, that's an exaggeration in some cases, but to expand her...(Full transcript available to logged in subscribers.).
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