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Bruce Peterson Discusses History of Wal-Mart Organization

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Total Case Duration :

  • Date Added : 10/1/2005
  • Clip Duration : 1 min. 51 sec.

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Bruce Peterson

  • Senior Vice President, Wal-Mart
  • male
  • Caucasian
  • 1954 (Age: 70 years old)
  • Bruce Peterson - Lecture - Wal-Mart
  • Video 1 of 20 in this Case
  • View All Available Videos

Biography

Bruce Peterson is Senior Vice President and General Merchandise Manager of perishables for Wal-Mart.

Based in Wal-Mart's home offices in Bentonville, AR, Peterson oversees all meat, produce, dairy, frozen, floral, bakery and commercial bread operations for Wal-Mart Stores, its domestic Supercenters and the new Neighborhood Markets.

Bruce Peterson received his undergraduate degree from University of Michigan.

Clearly Wal-Mart has changed the rules of the game in retailing. Ed mentioned that we are the largest company in the world. Well when measured by retail, actually we are second. Once gas got over $3 a gallon, then we are now the second company when measured by retail. And we'll talk a little abo...(Full transcript available to logged in subscribers.).

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Bruce Peterson videos

Video 1 of 20 Bruce Peterson Discusses History of Wal-Mart Organization
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 51 sec.
Video 2 of 20 Bruce Peterson Shares Basic Financial Information Regarding Wal-Mart
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 14 sec.
Video 3 of 20 Bruce Peterson Discusses His Current Position As Senior Vice President At Wal-Mart
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 31 sec.
Video 4 of 20 Bruce Peterson Discusses The Introduction and Growth of the Supercenter
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 2 min. 16 sec.
Video 5 of 20 Bruce Peterson Discusses Challenges of Hiring and Retention at Wal-Mart
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 2 min. 11 sec.
Video 6 of 20 Bruce Peterson Discusses Wal-Mart's Involvement In Charitable Contributions and Social Accountability
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 47 sec.
Video 7 of 20 Bruce Peterson Discusses Wal-Marts International Expansion Via Acquisition
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 59 sec.
Video 8 of 20 Bruce Peterson States Growth Opportunities Lie In Supercenters, Urban Markets and International Expansion
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 2 min. 23 sec.
Video 9 of 20 Bruce Peterson Shares Thoughts on Wal-Mart's Supplier Relationships
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 2 min. 14 sec.
Video 10 of 20 Bruce Peterson States Wal-Mart Adopts Product Assortments To The Local Community
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 16 sec.
Video 11 of 20 Bruce Peterson Shares Thoughts on Environmental Sustainability
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 3 min. 1 sec.
Video 12 of 20 Bruce Peterson Discusses Media Issues Facing Wal-Mart
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 8 sec.
Video 13 of 20 Bruce Peterson Discusses Social Issues Regarding Radio Frequency Identification Initiatives
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 2 min. 4 sec.
Video 14 of 20 Bruce Peterson Shares Thoughts on Radio Frequency Identification Initiatives
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 3 min. 5 sec.
Video 15 of 20 Bruce Peterson Shares Thoughts on Wal-Mart's Perception Problems
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 3 min. 19 sec.
Video 16 of 20 Bruce Peterson Provides Summary on His Lecture On Wal-Mart
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 24 sec.
Video 17 of 20 Bruce Peterson States Employees Will Be Reassigned To New Tasks If Radio Frequency Identification Is Implemented
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 0 min. 54 sec.
Video 18 of 20 Bruce Peterson Discusses New Products Being Offered In Apparel To Increase Quality Perceptions
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 3 sec.
Video 19 of 20 Bruce Peterson Discusses Concept of Every Day Low Price Strategy
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 59 sec.
Video 20 of 20 Bruce Peterson Shares Thoughts on How To Compete Against Wal-Mart
  • Bruce Peterson - Lecture - Wal-Mart
  • 10/1/2005
  • Bruce Peterson
  • 1 min. 29 sec.

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Bruce Peterson Shares Thoughts on Wal-Mart's Supplier Relationships
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