JB Osborne is the CEO of Red Antler. He started his career at Saatchi & Saatchi, working for clients such as Procter & Gamble, General Mills, and the award winning international launch of Air Tahiti Nui.
An entrepreneur at heart, he left Saatchi to open the New York office of Consortium, a New Zealand ad agency.
In August 2007, JB founded Red Antler, where he works with clients on brand positioning, user experience, business strategy and marketing.
JB has a Bachelors degree in Business, Magna Cum Laude, from Cornell University and is a member of the Entrepreneurship at Cornell Advisory Board.
For me, it has been a process. I think, as I was growing up and definitely through college, it was sort of just that driving, like go, go, go, get the best grades, get the best job, without any real understanding of what that meant. And through that, I think I learned the extremes of it and being ...(Full transcript available to logged in subscribers.).
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