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Wayne Meichner Discusses Brand Positioning

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  • Date Added : 9/28/2007
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Wayne Meichner

  • President, Ralph Lauren
  • male
  • Caucasian
  • 1957 (Age: 67 years old)
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • Video 1 of 9 in this Case
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Biography

Wayne Meichner is President of Polo Ralph Lauren Retail Corporation. He oversees all aspects of the Ralph Lauren stores in the U.S. and Europe. Previously, he spent 23 years at Saks Fifth Avenue in numerous capacities, including the Executive Vice President of merchandising.

Wayne Meichner received his undergraduate degree from Cornell University.

I'd say Ralph's ad campaigns are less controversial first of all, so they're more consistent and well, they're interesting and they're various and they move, he has a very consistent approach globally and that's very important. So you may have seen in the video, we saw the big banner coming down in...(Full transcript available to logged in subscribers.).

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Wayne Meichner videos

Video 1 of 9 Wayne Meichner Provides Overview of Ralph Lauren and Discusses Role Within Organization
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 2 of 9 Wayne Meichner Discusses Opportunities For Growth of Ralph Lauren
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 3 of 9 Wayne Meichner Discusses Challenge of Sustaining Profitability While Maintaining Brand Integrity
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 4 of 9 Wayne Meichner Discusses Challenges of Competing Globally
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 5 of 9 Wayne Meichner States Ralph Lauren Is A Lifestyle Brand
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 6 of 9 Wayne Meichner Discusses Academic and Professional Background and Love Of Current Role At Ralph Lauren
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 7 of 9 Wayne Meichner Discusses Brand Positioning
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 8 of 9 Wayne Meichner Shares Thoughts on Brand Dilution, Product Value and Integrity
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 9 of 9 Wayne Meichner States Elevating The Brand Often Means Having To Pull Back From Opportunities
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.

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