Robert Weybright is the Agricultural and Horticultural Program Leader at Cornell Cooperative Extension in Dutchess County.
Prior to joining Cornell, he was the Executive Director of Hudson Valley FOODWORKS, a non-profit shared use food production facility for small-scale specialty food entrepreneurs. Weybright has over 25 years of experience working in a variety of responsibilities associated with the service, food and food manufacturing industries.
Weybright's comments are from a panel discussion entitled "Selling Your Goods - More Than Talk, It's A Process!". The panel was from the 2007 Cornell Strategic Marketing Conference that was held on November 5 and 6 at the Henry A Wallace Visitor and Education Center at the FDR Presidential Library and Home, Hyde Park, N.Y.
Bob Weybright received his undergraduate degree from Michigan State University and his MBA from California State University - Hayward.
Whatever you do with pricing decisions or how you're going to price it, it needs to be a conscious decision not something pushed up on you, shoved up on you and you're going to get those pressures in the sales process but you need to make it a conscious decision and not an accident. Any type of pric...(Full transcript available to logged in subscribers.).
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