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Donald Katz Shares Thoughts on Recognition and Branding

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Total Case Duration :

  • Date Added : 7/17/2007
  • Clip Duration : 1 min. 59 sec.

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Donald Katz

  • Founder and CEO, Audible, Inc
  • male
  • Caucasian
  • 1952 (Age: 72 years old)
  • Donald Katz - Interview - Audible
  • Video 1 of 31 in this Case
  • View All Available Videos

Biography

Donald Katz is founder, CEO, and Chairman of the Board of Audible, Inc., the Internet's premier audio information and entertainment service. Founded in 1995 and based in Newark, NJ, Audible developed audible.com, the popular ecommerce web destination and the first system for distributing audio via the Internet for playback at or away from the PC. The Company also commercialized the first portable digital audio player in 1997. Audible (ADBL) is listed on the NASDAQ exchange and has been consistently included in the Deloitte & Touche Fast 50 and Fast 500 listings. In 2006, Audible was once again included at the top of the Fast 50 and Fast 500 lists for attaining a 1,218% five year growth rate.

Katz, winner of the 2004 Ernst & Young Entrepreneur of the Year Award for New Jersey, was a successful author and journalist for twenty years before founding Audible. He is the author of Home Fires: An Intimate Portrait of One Middle-Class Family in Postwar America, nominated for a National Book Critics Circle Award; The Big Store: Inside the Crisis and Revolution at Sears, winner of the Chicago Tribune Heartland Prize for Nonfiction; and Just Do It: The Nike Spirit in the Corporate World. Katz served as a contributing editor for Rolling Stone, Esquire, Outside, Sports Illustrated, Men's Journal, and Worth, and his writing won or was nominated for several National Magazine Awards. A two-volume collection of Katz's award-winning magazine stories, King of the Ferret Leggers and Other True Stories and Valley of the Fallen and Other Places was published in 2001.

Donald Katz graduated from New York University's honors program in English in 1974. He also attended The University of Chicago as well as The London School of Economics, from which he holds an MSc Economics.

What is a branded piece of content and what is a branded kind of destination. So I study the vertical cable channels and I look at things like, I talk to people who've invented Nickelodeon and MTV and Discovery which are places that people go because it's the place to go whereas nobody goes to CBS ...(Full transcript available to logged in subscribers.).

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Donald Katz videos

Video 1 of 31 Donald Katz Discusses Background as a Writer and How That Tied Into Career As Entrepreneur
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 2 min. 52 sec.
Video 2 of 31 Donald Katz Discusses Opportunities For Business, Audible
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 3 min. 30 sec.
Video 3 of 31 Donald Katz Shares Thoughts on Digital Media Distribution
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 1 min. 43 sec.
Video 4 of 31 Donald Katz Discusses The Oral Culture, Storytelling and the Power of the Spoken Word
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 1 min. 48 sec.
Video 5 of 31 Donald Katz Discusses Early Days of Audible
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 2 min. 11 sec.
Video 6 of 31 Donald Katz States Both Writers and Entrepreneurs Are Born, Not Made
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 1 min. 25 sec.
Video 7 of 31 Donald Katz Shares Thoughts on Recognition and Branding
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 1 min. 59 sec.
Video 8 of 31 Donald Katz Discusses The Market For Audio Content
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 2 min. 42 sec.
Video 9 of 31 Donald Katz States At The End Of The Day Someone Needs To Pay For Content
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 2 min. 28 sec.
Video 10 of 31 Donald Katz Discusses Relationship With iTunes and Reality That Higher Margins Are In Content
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 3 min. 4 sec.
Video 11 of 31 Donald Katz Shares Thoughts on Venture Capital Companies Replacing Founders
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 3 min. 7 sec.
Video 12 of 31 Donald Katz States Importance of Creating An Entrepreneurial Culture and Hiring The Right People Into It
  • Donald Katz - Interview - Audible
  • 7/17/07
  • Donald Katz
  • 3 min. 31 sec.
Video 13 of 31 Donald Katz Discusses Challenges Of Marketing Content In The Flat Internet Environment
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 1 min. 28 sec.
Video 14 of 31 Donald Katz Discusses Importance of Sophisticated Search Engine
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 1 min. 18 sec.
Video 15 of 31 Donald Katz Shares Personal Thoughts On The Power of Language
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 1 min. 7 sec.
Video 16 of 31 Donald Katz Shares Example of Customer Service At Audible
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 1 min. 34 sec.
Video 17 of 31 Donald Katz Discusses Concern Over Competition
  • Donald Katz - Interview - Audible
  • 7/17/07
  • Donald Katz
  • 1 min. 57 sec.
Video 18 of 31 Donald Katz Discusses Connection Between Academic and Professional Experiences
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 2 min. 1 sec.
Video 19 of 31 Donald Katz States He Wished He Had Taken Accounting
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 0 min. 36 sec.
Video 20 of 31 Donald Katz Discusses Importance of Understanding What You Do and Do Not Know
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 0 min. 39 sec.
Video 21 of 31 Donald Katz Discusses Importance of Finding People To Teach Him What He Didn't Know
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 1 min. 40 sec.
Video 22 of 31 Donald Katz States Refusal To Quit Was The Only Thing That Kept The Business Alive
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 1 min. 6 sec.
Video 23 of 31 Donald Katz States Understanding of Historical Events Enabled Him To Succeed In Stock Market
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 1 min. 20 sec.
Video 24 of 31 Donald Katz Discusses Challenges In Funding
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 1 min. 24 sec.
Video 25 of 31 Donald Katz Discusses Hiring and Partnership Strategies At Audible
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 0 min. 54 sec.
Video 26 of 31 Donald Katz States Stressful Experiences Define Your Corporate Culture
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 0 min. 59 sec.
Video 27 of 31 Donald Katz Discusses Experience In Losing Employee
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 1 min. 21 sec.
Video 28 of 31 Donald Katz Discusses Audible's Growth
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 0 min. 56 sec.
Video 29 of 31 Donald Katz Discusses Growing Popularity Of Audible
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 0 min. 48 sec.
Video 30 of 31 Donald Katz Discusses Digital Rights Platform
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 1 min. 31 sec.
Video 31 of 31 Donald Katz Discusses Audible's Competitive Advantages
  • Donald Katz - Interview - Audible
  • 7/17/2007
  • Donald Katz
  • 1 min. 21 sec.

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