Wen-fei Uva is a Senior Extension Associate at Cornell University. Her research interest is in market development for horticultural products and sustainability of horticultural businesses. She is currently developing an extension and applied research program on marketing of horticultural products including fruit, vegetable and ornamental horticulture crops. This program is designed to enhance the competitive position of the New York fruit, vegetable, and ornamental horticultural industry through targeted, curriculum-driven educational programs. Wen-fei Uva received her B.S. from National Taiwan University and her M.P.S. and Ph.D. from Cornell University.
Next, I would like to review with you some consumer trends: what we should watch out for in the food and ornamental horticulture industries. Consumer needs and wants are constantly changing. In recent years, the consumer profile, they're getting older, they're getting smarter. Consumers are more ...(Full transcript available to logged in subscribers.).
Register & Subscribe
Login
