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Rachel Trimarco Discusses Focusing On A Niche Market

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Total Case Duration :

  • Date Added : 6/22/2009
  • Clip Duration : 3 min. 33 sec.

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Rachel Trimarco

  • Founder, Bridal Flower Divas
  • female
  • Caucasian
  • 1980 (Age: 44 years old)
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • Video 1 of 20 in this Case
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Biography

Rachel Trimarco is the Founder & CEO and Bridal Flower Divas. Trimarco planned and designed every detail of her own 300 person, lavish Hampton wedding. After receiving several astronomical quotes from florists, Rachel knew that she could find a way to avoid paying premium prices for the elegant floral décor she envisioned. She found an incredibly talented floral designer with over 25 years of experience to execute her floral scheme and used her business skills to negotiate with distributors. She ended up with couture floral arrangements for a fraction of the quotes she received from florists. After seeing her work and learning how little she paid, numerous friends and acquaintances requested her help in planning their own weddings. This gave her the inspiration for a discounted, designer bridal flower boutique. Trimarco's career has included financial sales, event planning and television production. After gaining experience in the corporate world, Trimarco decided to pursue her true passion, interior and event design. She combined her business acumen, planning and production experience, and flair for design to start Bridal Flower Divas. Rachel Tirmarco received her undergraduate degree from Cornell University.

What I've learned is that you can't be everything to everybody, and I'm not for those brides that have $30,000 budgets that want the name brand florist, that want the full-service salon. I'm for those brides that have a substantial amount of money - generally, between $3,000 and $10,000 - to spend ...(Full transcript available to logged in subscribers.).

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Rachel Trimarco videos

Video 1 of 20 Rachel Trimarco Discusses Early Professional Experience
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 3 min. 22 sec.
Video 2 of 20 Rachel Trimarco Discusses Family Background and Decision To Go To Cornell
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 3 min. 48 sec.
Video 3 of 20 Rachel Trimarco Shares Thoughts From Her Cornell Experience
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 1 min. 17 sec.
Video 4 of 20 Rachel Trimarco Discusses Support From Family
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 1 min. 24 sec.
Video 5 of 20 Rachel Trimarco Discusses Starting The Business, Bridal Flower Divas
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 4 min. 24 sec.
Video 6 of 20 Rachel Trimarco Discusses Virtual Nature Of The Company
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 5 min. 10 sec.
Video 7 of 20 Rachel Trimarco Discusses The Branding Process
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 2 min. 19 sec.
Video 8 of 20 Rachel Trimarco Discusses Focusing On A Niche Market
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 3 min. 33 sec.
Video 9 of 20 Rachel Trimarco Discusses Advantages Of Virtual Company Structure In Fundraising
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 3 min. 37 sec.
Video 10 of 20 Rachel Trimarco Discusses Trusting Others And Trusting Yourself
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 2 min. 20 sec.
Video 11 of 20 Rachel Trimarco Discusses Firing Employees
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 0 min. 52 sec.
Video 12 of 20 Rachel Trimarco Discusses Writing Press Releases
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 1 min. 49 sec.
Video 13 of 20 Rachel Trimarco Discusses Using Social Networks To Build Referrals
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 4 min. 12 sec.
Video 14 of 20 Rachel Trimarco Shares Definition Of Entrepreneurship
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 1 min. 18 sec.
Video 15 of 20 Rachel Trimarco Shares Anecdotes About Challenges in Being a Woman in Business
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 2 min. 13 sec.
Video 16 of 20 Rachel Trimarco Discusses Exit Strategy In A Family Context
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 1 min. 49 sec.
Video 17 of 20 Rachel Trimarco Shares Importance Of Spousal Support
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 1 min. 32 sec.
Video 18 of 20 Rachel Trimarco Discusses Mentoring And The Role Of Mentors
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 2 min. 45 sec.
Video 19 of 20 Rachel Trimarco Discusses Importance Of Being Passionate About Your Business
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 2 min. 14 sec.
Video 20 of 20 Rachel Trimarco States Entrepreneurship Has Provided Challenge But Also Incredible Flexibility
  • Rachel Trimarco - Interview - Bridal Flower Divas
  • 6/22/2009
  • Rachel Trimarco
  • 1 min. 50 sec.

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