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Ron Vos Discusses Importance of Creating a Corporate Identity

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Total Case Duration :

  • Date Added : 4/11/2002
  • Clip Duration : 3 min. 17 sec.

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Ron Vos

  • Founder, Hi Frequency Marketing Inc.
  • male
  • Caucasian
  • 1964 (Age: 60 years old)
  • Ron Vos - Lecture - Hi Frequency Marketing
  • Video 1 of 18 in this Case
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Biography

Ron Vos is a young entrepreneur who started the company, Hi Frequency in 1995. Hi Frequency is an independent music-marketing firm that promotes for labels, concert halls, and distributors. The company uses over 60 field representatives (that are unpaid) to perform promoting in 50 markets across the country. Ron educates his reps so that they will have not only use the position as a resume builder but also gain a strong understanding of the music industry to help further their careers.

I think that that is another point, now you are establishing your company's culture and what makes you different in your field in the space that you are competing in. There are so many companies that just say, oh, you know, I make, you know, do machine tooling. What is it about your company. You ...(Full transcript available to logged in subscribers.).

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Ron Vos videos

Video 1 of 18 Ron Vos Shares Names of Bands That Company Promotes
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 0 min. 18 sec.
Video 2 of 18 Ron Vos Shares Hi Frequency's Business Model
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 13 sec.
Video 3 of 18 Ron Vos Outlines Structure of Company, Hi Frequency
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 0 min. 32 sec.
Video 4 of 18 Ron Vos Discusses How Business Was Started
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 12 sec.
Video 5 of 18 Ron Vos Shares Thoughts on Starting A Business
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 51 sec.
Video 6 of 18 Ron Vos Discusses Thoughts About the Natural Marketplace
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 2 min. 31 sec.
Video 7 of 18 Ron Vos Discusses Importance of Knowing Your Pivot Point
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 56 sec.
Video 8 of 18 Ron Vos Shares Challenge of Landing First Client and Importance of Being Creative
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 4 min. 14 sec.
Video 9 of 18 Ron Vos Stresses Importance of Creative Solutions Especially When Running Your Own Business
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 21 sec.
Video 10 of 18 Ron Vos Shares Names of First Successful Clients
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 0 min. 36 sec.
Video 11 of 18 Ron Vos Discusses Importance of Networking and Interpersonal Skills
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 2 min. 11 sec.
Video 12 of 18 Ron Vos Discusses Growth of Company and Entry into New Markets
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 2 min. 0 sec.
Video 13 of 18 Ron Vos Discusses Cash Flow
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 3 min. 44 sec.
Video 14 of 18 Ron Vos Discusses How Company Built Non-Traditional Labor Model with Network of Field Reps
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 39 sec.
Video 15 of 18 Ron Vos Discusses Importance of Creating a Corporate Identity
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 3 min. 17 sec.
Video 16 of 18 Ron Vos Discusses Sale of Majority Stake in Company to Disney and Later Repurchase
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 31 sec.
Video 17 of 18 Ron Vos Discusses Qualities of Successful Entrepreneurs and Transitioning to Being a Good Manager
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 3 min. 25 sec.
Video 18 of 18 Ron Vos Shares Hi Frequency's Credo
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 35 sec.