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Skip Jackson Shares Long-Term Vision for Iron Kettle Farm

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Total Case Duration :

  • Date Added : 7/19/2002
  • Clip Duration : 0 min. 48 sec.

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Skip Jackson

  • Founder, Iron Kettle Farm
  • male
  • Caucasian
  • 1947 (Age: 77 years old)
  • Skip Jackson - Interview - Iron Kettle Farm
  • Video 1 of 22 in this Case
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Biography

Edward "Skip" Jackson, along with his wife, are co-owners of Iron Kettle Farm. Iron Kettle Farm began as a small roadside farm selling strawberries, corn, summer vegetables, tomatoes, and some fall produce from an abandoned corncrib. The farm has continued to expand over the years and now draws visitors from all over the Northeast. The farm is such a tourist attraction that it won the Governor's Agricultural Award at the New York State Fair in 1992 and the first-ever Agriculture-Tourism Award in 1998.

During the public season (May 1 to October 31), thousands of visitors come to admire the gardens, buy plants and produce, browse in the gift store, indulge in homemade "country" foods (cider, homemade doughnuts, pies, and cookies), and visit the baby animals: goats, sheep, ducks, chickens, miniature horses, donkeys and pigs.

Jean and I, when we started out, our long-term vision was, like I mentioned, was get the kids involved and now we're in the transition period right now and right now, I don't know as we have a 10-year plan. We have plans for the next few years, you know, what we're going to do the next 4 or 5 years,...(Full transcript available to logged in subscribers.).

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Skip Jackson videos

Video 1 of 22 Skip Jackson Discusses Staffing for Seasonality of Business
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 0 min. 35 sec.
Video 2 of 22 Skip Jackson States Farm is Operational Most of the Year
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 0 min. 25 sec.
Video 3 of 22 Skip Jackson Shares Background of Iron Kettle Farms
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 1 min. 28 sec.
Video 4 of 22 Skip Jackson Discusses Motivation Behind Founding of Iron Kettle Farm
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 1 min. 21 sec.
Video 5 of 22 Skip Jackson Discusses Evolution of Family Business Model
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 1 min. 37 sec.
Video 6 of 22 Skip Jackson Shares Long-Term Vision for Iron Kettle Farm
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 0 min. 48 sec.
Video 7 of 22 Skip Jackson Shares Educational Background
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 0 min. 43 sec.
Video 8 of 22 Skip Jackson States Preference for Slow and Measured Growth
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 1 min. 37 sec.
Video 9 of 22 Skip Jackson Discusses Creation of Gift Store at Iron Kettle Farm
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 0 min. 52 sec.
Video 10 of 22 Skip Jackson Discusses Trade-offs Between Profitability and Marketing
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 1 min. 9 sec.
Video 11 of 22 Skip Jackson Shares Examples of Agricultural Entertainment Offerings at Iron Kettle Farm
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 1 min. 27 sec.
Video 12 of 22 Skip Jackson Shares Example of Marketing Challenge
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 1 min. 3 sec.
Video 13 of 22 Skip Jackson States Iron Kettle Farm Never Created Business Plan
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 0 min. 17 sec.
Video 14 of 22 Skip Jackson States Most Borrowing is To Cover Seasonality Issues
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 0 min. 23 sec.
Video 15 of 22 Skip Jackson Shares Thoughts on Success of Iron Kettle Farm
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 0 min. 58 sec.
Video 16 of 22 Skip Jackson Shares Example of Farm Visitors Coming From Far Outside Marketing Area During Fall
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 1 min. 10 sec.
Video 17 of 22 Skip Jackson States Advertising is Modified By Season
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 0 min. 48 sec.
Video 18 of 22 Skip Jackson States Biggest Surprise Is That Children Came Back to Run the Business
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 1 min. 21 sec.
Video 19 of 22 Skip Jackson Shares Desire to Pursue More Education With Regards to Financial Planning
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 1 min. 0 sec.
Video 20 of 22 Skip Jackson States Importance of Highway Frontage to Success of Farm
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 0 min. 41 sec.
Video 21 of 22 Skip Jackson Shares Thoughts on Entrepreneurship
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 0 min. 30 sec.
Video 22 of 22 Skip Jackson States Importance of Professional Affiliations to Success of Business
  • Skip Jackson - Interview - Iron Kettle Farm
  • 7/19/2002
  • Skip Jackson
  • 1 min. 19 sec.