Dan Sommer became division president of social media and marketing Services at XL Marketing after its acquisition of Caridan Marketing Labs, an interactive marketing agency that he founded in 2007.
Prior to founding Caridan Marketing Labs, Sommer served as SVP at HNW (www.hnw.com), a strategic marketing agency focused on the affluent segment. He was responsible for leading marketing engagements, and managing some of the firm's largest relationships with financial services and luxury brands. While at HNW, Sommer was instrumental in developing the firm's direct and interactive marketing practice area. Prior to HNW, Dan worked in the marketing group of Digitas Inc. (www.digitas.com) where he led interactive marketing and web development efforts for American Express. Prior to Digitas, he served as vice president at Zustek (www.Zustek.com), an interactive marketing agency, where he developed and implemented marketing strategies for Fortune 500 companies including Time Inc., Caesars Entertainment, Alliance Capital Management and a host of entrepreneurial firms.
Sommer was co-founder and COO of SimplyDone Business Solutions, an enterprise software and consulting firm that sold a unique CRM application to large service-based franchise businesses. He began his career at Sapient Corporation (www.sapient.com), a systems integrator and ecommerce consultancy.
Sommer has an MS from NYU in direct and interactive marketing and a BS in applied economics and business management from Cornell University.
Media budgets are shifting in the billions of dollars away from more traditional advertising forms to online marketing forms. Many of you grew up with Facebook and with LinkedIn and with social media and blogging in general. So every business out there, whether you're Xerox or if you're a start-up...(Full transcript available to logged in subscribers.).
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