(607) 227-8695info@prendismo.com

Chris Dearnley States Importance of Creating an On-Going Business And Convey Social Mission

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 3/1/2006
  • Clip Duration : 2 min. 35 sec.

Playlists

Please Login to create playlists

Chris Dearnley

  • Co-founder and Director, Pura Vida Coffee
  • male
  • Caucasian
  • 1960 (Age: 64 years old)
  • Chris Dearnley - Interview - Pura Vida
  • Video 1 of 23 in this Case
  • View All Available Videos

Biography

Chris Dearnley is the co-founder of Pura Vida Coffee. He has lived in Costa Rica for over 16 years. He coordinates the Pura Vida Partners staff and volunteers in the implementation of Pura Vida's programs for at-risk children and families in Central America. Chris draws on his experience in international business, non-profit and pastoral work in making life-changing impact in the lives of children in need.

Chris Dearnley earned a BA from Wheaton College and a MBA from Harvard University.

Now in terms of people hearing that message when you then begin to marry a product with a message you begin to tell the story. You tell the story on the bag. If people read through our bag of coffee you will hear the story, you will get a sense that it is about something more than just making mone...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Chris Dearnley videos

Video 1 of 23 Chris Dearnley States Pura Vida Provides Opportunities To Engage Children And Provide Them With Purpose
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 57 sec.
Video 2 of 23 Chris Dearnley States Pura Vida Believes in Empowerment Not Entitlement
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 22 sec.
Video 3 of 23 Chris Dearnley Discusses Background of Pura Vida Coffee Company
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 35 sec.
Video 4 of 23 Chris Dearnley Discusses Mistake With Initial Business Model
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 7 sec.
Video 5 of 23 Chris Dearnley States Pura Vida Has Profit and Non-Profit Parts
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 47 sec.
Video 6 of 23 Chris Dearnley Discusses Pura Vida's Different Approach To Attracting Investors
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 10 sec.
Video 7 of 23 Chris Dearnley Discusses Challenge of Blending Capitalistic Business and Non-Profit Vision
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 34 sec.
Video 8 of 23 Chris Dearnley States Socially Responsible Companies Must Also Have High Quality Products
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 44 sec.
Video 9 of 23 Chris Dearnley States Importance of Creating an On-Going Business And Convey Social Mission
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 35 sec.
Video 10 of 23 Chris Dearnley States Core Values Of Company Is A Positive and Not A Liability
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 3 min. 59 sec.
Video 11 of 23 Chris Dearnley Discusses Change of Logo To Embrace New Product Lines
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 0 min. 58 sec.
Video 12 of 23 Chris Dearnley Discusses Redesign of Pura Vida Logo
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 13 sec.
Video 13 of 23 Chris Dearnley Discusses Creation of Company Slogan
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 28 sec.
Video 14 of 23 Chris Dearnley States Logo Evolves Along With Market Positioning
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 3 min. 43 sec.
Video 15 of 23 Chris Dearnley Discusses Importance of Customer Service
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 53 sec.
Video 16 of 23 Chris Dearnley States Pura Vida Is A Learning Organization
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 3 min. 11 sec.
Video 17 of 23 Chris Dearnley Discusses Challenges Of Marketing Charitable Aspect of Business
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 32 sec.
Video 18 of 23 Chris Dearnley States Surprise At Public Support of Company
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 49 sec.
Video 19 of 23 Chris Dearnley Discusses New Market Possibilities For Pura Vida
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 0 sec.
Video 20 of 23 Chris Dearnley Discusses Challenge of Creating Pura Vida Brand Image
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 0 min. 59 sec.
Video 21 of 23 Chris Dearnley Discusses Lessons For Those Pursuing Value Led Entrepreneurship
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 38 sec.
Video 22 of 23 Chris Dearnley States Investors Make A Bet On The People Not The Business Plan
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 26 sec.
Video 23 of 23 Chris Dearnley States Business Should Benefit The Community And Not Just One Individual
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 23 sec.

RELATED VIDEOS

Erika Fowler-Decatur Discusses Decision to Outsource Chocolate Production
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 3 min. 23 sec.
Erika Fowler-Decatur Discusses Mission Of Fair Trade and Art Education Through Art Bar Product
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 2 min. 11 sec.
Erika Fowler-Decatur Shares Story of Overnight Growth From Local to National Distribution Due to Fair Trade
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 22 sec.
Erika Fowler-Decatur Discusses Importance of Explaining Social Importance of Product
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 41 sec.
Erika Fowler-Decatur Shares Ethical Challenge of Selling Certified Fair Trade Chocolates
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 3 min. 19 sec.
Erika Fowler-Decatur States Social and Moral Values Have Costs
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 40 sec.
Erika Fowler-Decatur Discusses Dealing with Competition and Disappointment
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 3 min. 58 sec.
Erika Fowler-Decatur Discusses Developing Fair Trade Market Knowledge
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 5 sec.
Ray Offenheiser Discusses Adoption of Fair Trade Coffee Purchasing
  • Ray Offenheiser - Lecture - Oxfam
  • 10/1/2005
  • Ray Offenheiser
  • 2 min. 51 sec.
Ray Offenheiser Discusses Impact Of Fair Trade Issues On Coffee Companies
  • Ray Offenheiser - Lecture - Oxfam
  • 10/1/2005
  • Ray Offenheiser
  • 2 min. 29 sec.