JB Osborne is the CEO of Red Antler. He started his career at Saatchi & Saatchi, working for clients such as Procter & Gamble, General Mills, and the award winning international launch of Air Tahiti Nui.
An entrepreneur at heart, he left Saatchi to open the New York office of Consortium, a New Zealand ad agency.
In August 2007, JB founded Red Antler, where he works with clients on brand positioning, user experience, business strategy and marketing.
JB has a Bachelors degree in Business, Magna Cum Laude, from Cornell University and is a member of the Entrepreneurship at Cornell Advisory Board.
There are a number of misconceptions of what branding means. Where to start? I think more and more people are understanding the concept of branding and the fact that it's important for their business, especially at the early stages but I think there is a lack of understanding of what that actually...(Full transcript available to logged in subscribers.).
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