Amy Gershkoff, PhD is the Director of Customer Analytics & Insights for eBay.
Prior to joining eBay, Gershkoff was the Chief Data Scientist for WPP, Data Alliance, where she worked across WPP's more than 350 operating companies worldwide to create integrated data and technology solutions. Previously, she served as the Director of Media Planning at Obama for America, where she was the architect of Obama's advertising strategy.
A successful entrepreneur, Gershkoff co-founded Changing Targets Media, an advertising analytics company. For Changing Targets Media's success, Gershkoff was named one of the nation's "40 under 40" leading entrepreneurs and named one of the Top 50 Women to Watch in Tech.
Amy Gershkoff holds a Ph.D. and a Master's in American Politics and Methodology from Princeton University, and she received her Bachelor of Arts in Economics and Government from Cornell University.
Just to build on that, there's data that is technically clean and then there's data that is technically clean and answering the business question you think it's answering. So a perfect example is if we wanted to look at the open rate of emails that we send out, if I have one customer who receives t...(Full transcript available to logged in subscribers.).
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