Joanne McKinney is Chief Strategy Officer for the Burns Group, an independent Branding and Advertising Agency based in NYC. She has worked in innovation, advertising and marketing on diverse and global brands both in the U.S. and abroad. Joanne started her career at Grey Advertising, and joined the Burns Group following her role as Interim Director of Integrated Marketing for Kraft Europe. Joanne McKinney received her undergraduate degree from Cornell University.
I actually think it's really interesting, the idea of brand, I think, is really misunderstood or everyone has a different lexicon to refer to it. Like sometimes I find what I'm talking about brand, people think I'm talking about a logo or an idea. And actually, I think, we think of it much more ho...(Full transcript available to logged in subscribers.).
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