(607) 227-8695info@prendismo.com

Cristiane Ulbrich States Product Development Process Took Longer Than Anticipated

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 3/10/2008
  • Clip Duration : 1 min. 6 sec.

Playlists

Please Login to create playlists

Cristiane Ulbrich

  • , BCS Tecnologia
  • female
  • Caucasian
  • 1975 (Age: 49 years old)
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • Video 1 of 29 in this Case
  • View All Available Videos

Biography

Cristiane Ulbrich is Director of Technology at BCS Tecnologia, a firm devoted to developing medical and hospital equipment being incubated at INCAMP, one of the most prestigious high-tech incubators in Brazil.Ulbrich worked for 14 in the private sector in departments such as product development (CAD/CAM and fast prototyping), quality control, and certification (ISO 9001). She has also participated in several events in the area of innovation and entrepreneurship as invited speaker and lecturer.

Cristiane Ulbrich holds a BS in Mechanical Technology from FATEC-São Paulo, a MS and a PhD in Mechanical Engineering from UNICAMP and a MBA from IBMEC, all in Brazil.

There were many unexpected aspects in the development of the valve. First, it takes much longer than you can imagine. Things are simple, but it takes someone making them, executing them. And because the business is small, we were the producers of the valve. If we stopped, the valve stopped, t...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Cristiane Ulbrich videos

Video 1 of 29 Cristiane Ulbrich Discusses Academic Background
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 2 min. 18 sec.
Video 2 of 29 Cristiane Ulbrich Discusses Deciding To Pursue MBA Degree
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 44 sec.
Video 3 of 29 Cristiane Ulbrich Discusses First Professional Experiences
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 33 sec.
Video 4 of 29 Cristiane Ulbrich Discusses Motivation To Change Course In Professional Life
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 26 sec.
Video 5 of 29 Cristiane Ulbrich Discusses Background of BCS Tecnologia
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 44 sec.
Video 6 of 29 Cristiane Ulbrich Discusses Challenges Of Working In A Family Business
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 27 sec.
Video 7 of 29 Cristiane Ulbrich Discusses Importance of Product Planning Process
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 3 min. 5 sec.
Video 8 of 29 Cristiane Ulbrich Discusses Desire To See Product Leave The Idea Phase and Enter The Marketplace
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 42 sec.
Video 9 of 29 Cristiane Ulbrich States Everyone Has Entrepreneurial Tendencies - But Entrepreneurs Are Willing To Make The Necessary Sacrifices
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 41 sec.
Video 10 of 29 Cristiane Ulbrich States She Is An Entrepreneur Geared Towards The Market
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 12 sec.
Video 11 of 29 Cristiane Ulbrich Discusses Challenges of Pursuing a Career In Mechanical Engineering
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 4 min. 9 sec.
Video 12 of 29 Cristiane Ulbrich Shares Thoughts For Women Who Want A Career In Mechanical Engineering
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 0 min. 38 sec.
Video 13 of 29 Cristiane Ulbrich Discusses Using Incubator To Get Company Off The Ground
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 18 sec.
Video 14 of 29 Cristiane Ulbrich Discusses New Valve Product Developed By BCS Tecnologia
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 2 min. 13 sec.
Video 15 of 29 Cristiane Ulbrich Discusses How Companies Function Within An Incubator
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 35 sec.
Video 16 of 29 Cristiane Ulbrich States Product Development Process Took Longer Than Anticipated
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 6 sec.
Video 17 of 29 Cristiane Ulbrich Discusses Challenge of Being a Small Business In Brazil
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 18 sec.
Video 18 of 29 Cristiane Ulbrich Discusses Advantages and Challenges of forming Partnerships When You Are A Small Business
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 15 sec.
Video 19 of 29 Cristiane Ulbrich Discusses Calculating Initial Product Price of Valve
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 0 min. 52 sec.
Video 20 of 29 Cristiane Ulbrich Discusses Importance of Understanding Certification Process In Other Countries
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 13 sec.
Video 21 of 29 Cristiane Ulbrich States Importance of Choosing Partners Carefully
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 0 min. 59 sec.
Video 22 of 29 Cristiane Ulbrich Discusses Incubator Support and Government Financing To Develop First Product
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 0 min. 52 sec.
Video 23 of 29 Cristiane Ulbrich Discusses Project Submissions and Approvals
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 5 sec.
Video 24 of 29 Cristiane Ulbrich States Importance of Beginning Project With a Basic Outline And Then Fill In The Details
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 25 sec.
Video 25 of 29 Cristiane Ulbrich Discusses Advantages of Quick Prototyping
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 36 sec.
Video 26 of 29 Cristiane Ulbrich Shares Examples of Products Under Development That Use Quick Prototyping Techniques
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 50 sec.
Video 27 of 29 Cristiane Ulbrich Discusses Importance of Bridging Language Gap Between Medicine and Engineering
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 1 min. 14 sec.
Video 28 of 29 Cristiane Ulbrich Discusses Patent Issues In Brazil
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 0 min. 53 sec.
Video 29 of 29 Cristiane Ulbrich Discusses Importance in Believing In Your Dreams And Staying Motivated
  • Cristiane Ulbrich - Interview - BCS Tecnologia
  • 3/10/2008
  • Cristiane Ulbrich
  • 3 min. 4 sec.

RELATED VIDEOS

Sundaresan Jayaraman Discusses Definition of Being an Entrepreneur
  • Sundaresan Jayaraman - Interview - Invention of Smart Shirt and SensaTex
  • 2/14/2002
  • Sundaresan Jayaraman
  • 0 min. 0 sec.
Dan Huttenlocher States Value of Technology Comes From Larger Business Context
  • Academic Scientists as Entrepreneurs - Panel - Entrepreneurship in Scientific Fields
  • 11/7/2004
  • Daniel Huttenlocher
  • 0 min. 45 sec.
Bruce Ganem States Reality of Having Multiple Careers During Life
  • Academic Scientists as Entrepreneurs - Panel - Entrepreneurship in Scientific Fields
  • 11/7/2004
  • Bruce Ganem
  • 2 min. 56 sec.
Rajiv Gupta Outlines Contributions That Engineering Can Make to Society
  • Engineering as a Foundation For Business Leadership - Rajiv Gupta - Lecture
  • 4/21/2005
  • Rajiv Gupta
  • 1 min. 49 sec.
Girja Sharan Shares Thoughts on An Engineering Career Path
  • Girja Sharan - Interview - Indian Institute of Management
  • 3/23/2007
  • Girja Sharan
  • 4 min. 1 sec.
Caroline Baillie Shares Theatre Story and Importance of Fostering Creative Thinking In Engineering Education
  • NCIIA 11th Annual Meeting - Caroline Baillie - Lecture on Innovation
  • 3/23/2007
  • Caroline Baillie
  • 4 min. 11 sec.
Phil Holland States Biggest Mistake With First Business Was That It Was In The Wrong Industry
  • Phil Holland - Interview - My Own Business Inc. (MOBI)
  • 8/16/2007
  • Phil Holland
  • 0 min. 54 sec.
William Wagner States Engineers Who Wish To Be In Business Need Some Finance or Econ Background
  • William Wagner - Interview - Dauk/Wagner Investments, LLC
  • 11/30/2007
  • William Wagner
  • 0 min. 37 sec.
William Wagner Discusses Difference Between Public and Private Deals
  • William Wagner - Interview - Dauk/Wagner Investments, LLC
  • 11/30/2007
  • William Wagner
  • 1 min. 38 sec.
Bob Bixby States Engineers Should Get Some Business Experience Though That Was Not Part of His Path
  • Bob Bixby - Interview - Rice University
  • 4/22/2008
  • Bob Bixby
  • 1 min. 20 sec.