JB Osborne is the CEO of Red Antler. He started his career at Saatchi & Saatchi, working for clients such as Procter & Gamble, General Mills, and the award winning international launch of Air Tahiti Nui.
An entrepreneur at heart, he left Saatchi to open the New York office of Consortium, a New Zealand ad agency.
In August 2007, JB founded Red Antler, where he works with clients on brand positioning, user experience, business strategy and marketing.
JB has a Bachelors degree in Business, Magna Cum Laude, from Cornell University and is a member of the Entrepreneurship at Cornell Advisory Board.
I think I find that startup founders have a really hard time embracing that. I think if you have a conversation about it, they're like, yeah, that makes sense theoretically and then when you look at the time and the money that you have to invest to do it that way from the beginning, it gives most p...(Full transcript available to logged in subscribers.).
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