Result 1 of 13
Paul Polak Photo

Scaling Results Within BoP Are Not Yet…

I'm focusing, in this part of my life, on achieving commercialization and scale. In my view, when we look at all of the impact of development until now, most of it basically sucks. We don't have good results.…

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Result 2 of 13
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Challenges of Working In Markets Where…

I think ... I tend to think of it more about what are the opportunities but the opportunities are you've got these very large markets that are ... that in a way have to be created and lubricated and so you have…

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Result 3 of 13
Paul Polak Photo

Asian Markets Provide Incredible…

My belief is that we're just now beginning to emerge from a recession and all of the things, with the exception of energy, as strategies to end the recession, are bringing us back to the same over-consumption…

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Result 4 of 13
Paul Polak Photo

Need For Design Revolution That Can…

So the biggest challenge is commercialization and scale. What I'm working on now is to create the design revolution that will, for instance, graduate 3,000 young people every year who know how to design for the…

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Result 5 of 13
Paul Polak Photo

People Value Brand For Its Trust

When I'm thinking about what brand we want for the Wind Horse brand, it will need to convey reliability, dependability, trust, and health. When people in the village see that we are going into their homes to…

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Result 6 of 13
Paul Polak Photo

Branding Must Take Into Account Local…

Many commercial entities in Western markets don't understand branding. A lot of them do. It's just as challenging there, but it's very, very different. The marketplace is not crowded, but one of the things…

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Result 7 of 13
Paul Polak Photo

Importance of Marketing and…

Then we went to Delhi, and one of the IDE India staff members who are partners, recruited three branding firms and they each are creating a concept along the lines of what we're talking about. We're going to…

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Result 8 of 13
Paul Polak Photo

Ultimate Challenge Is The Last Mile…

The dream, the model is, just like with other things, the critical issue is not the technology. It's the last mile delivery. What we're doing with the last mile delivery is taking advantage of the millions of…

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Result 9 of 13
Paul Polak Photo

Anecdote Of Why Brand Development Is…

Is there a resistance to profitability in developing countries in the rural areas? A little bit, but not much. So, I've already now made three trips and I do my usual shtick of talking to shopkeepers and…

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Result 10 of 13
Paul Polak Photo

Achieving Scale Through Profitability

What are the main issues of achieving scale? How do you get it to scale? The number one issue is very simple: making money. People haven't focused enough on that. I hate the concept of the triple bottom…

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Result 11 of 13
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Branding IS More Important Than…

A lot of people talk about intellectual property and yesterday, in the discussion, I said branding is more important than intellectual property. The reason is that in rural areas in countries like Bangladesh…

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Result 12 of 13
Paul Polak Photo

Brand Development In Poor and…

We're doing this thing where we're selling water in the villages to women who don't have access to clean drinking water. The critical part of doing this is developing a brand. And so there is a group of women…

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Result 13 of 13
Paul Polak Photo

Commercialization And Scale Targeting…

I'm focusing, in this part of my life, on achieving commercialization and scale. In my view, when we look at all of the impact of development until now, most of it basically sucks. We don't have good results.…

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