Result 1 of 27
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Importance of Finding Champions For…

There was an adjunct faculty member who contacted me and said I was a member of a CSA in Kalamazoo where western Michigan is and does Pitt have anything like that to offer? I said no, but I bet if you call…

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Result 2 of 27
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Surprise At Positive Response From…

The other thing that surprised me is that we had such a tremendous response from institutions. The University of Pittsburgh, I mean I knew in February that this was going to work because we had about 1500…

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Result 3 of 27
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Growth In Interest In Local Foods

We recently did a survey. Everything is electronic with us, so I have access to all the customers' e-mail, all that database driven stuff. I offer everyone a $25 gift certificate if they would reply to a…

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Result 4 of 27
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Choice To Go Deep With Customer Base…

I have a competitor in town that has a customer base of 20,000 people, but they only service 10% of that group, they have 2000 active buyers. I've got 500 customers and we range between 50% and 60% of those…

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Result 5 of 27
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Anecdote From Survey Responses

One of the comments resonating from that survey is: we did an okay job, we need to do a better job with that. People are looking. They compare us to the farmers' marker. My competitor uses the term virtual…

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Result 6 of 27
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Isidore Foods Provides A Sustainable…

Environmental benefits - like I said earlier, we're providing them a financial incentive to produce sustainable products. I worked for an organization for 5-1/2 years that talked about advocacy, oh, we…

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Result 7 of 27
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Use Of The Internet For Information…

The great thing about doing everything on the internet is it's all documented in the sense of I can go to every product category that I have, every item that I have and find out how many of those units I've…

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Result 8 of 27
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Importance of a Committed Supply Chain

It goes kind of back to that committed supply chain. You know, we say to someone look we need this product from you, and you're going to spend your money to put this greenhouse up, and what you put in there…

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Result 9 of 27
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He Built Business Without A Formal…

No, I don't and I found that question interesting. For all the time that I worked in the extension...you know, it's like you got to start with a business plan. Well, I kind of knew from just over the past…

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Result 10 of 27
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Thoughts On Expanding His Market

There are a lot of universities and colleges in the Pittsburgh area, so we want to capitalize on that. Also, we're looking at people that we're serving at work places, where are they living in the city? There…

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Result 11 of 27
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Core Values of Isidore Foods

Company values, product lines and farm practices - these are our core values. You know, I worked so long...this is part of the nonprofit stuff that rubbed off on me. I thought well, you know I've got to have…

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Result 12 of 27
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How Isidore Foods Found Unmet Needs In…

Well, when I talked yesterday to the group I realized there were two groups of people who had unmet needs, farmers looking for marketing opportunities, without the extra help or labor on the farm to do those…

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Result 13 of 27
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Isidore Foods Tries To Give Consumers…

We have a farms tab so we have a glossary of terms that explains to novice what all these terms mean, and we have a highlight where we say by each section fruit, vegetable, dairy, meat, bread, and pantry goods,…

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Result 14 of 27
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Experience Can Sometimes Be The Best…

Well, I had the relationship and I know the situations that farmers are dealing, so I know kind of going and talking to any farmer...and I grew up on a farm so I know how they produce things. I know some of…

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Result 15 of 27
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Development of Partnerships and…

You got to have partners in all these places because they're the people that once you get them on board with you, they're the people that are going to help you connect in the community, because you always want…

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Result 16 of 27
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Process of Building A Customer Base

I went and talked to Pitt and said look, pilot project worked, people want more of this, they want building by building delivery, so do you want to do this? And it was the office of community relations at the…

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Result 17 of 27
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Customer Relationships, Growth…

Customer relationship with the producer, if you go to our website...at this point it's not where they get to see the producer, they get to know everything about how the producer grows it, they get to go to…

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Result 18 of 27
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Importance of Not Growing Too Quickly

I've been kind of distracted to make sure I didn't want to grow so fast, because the worst thing you do is grow this thing so fast that people say oh, don't do that. Now, I feel that I've got over 400…

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Result 19 of 27
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Entrepreneurs Need To Deal With Risk…

We have to be a friend of risk. If you want to live and be secure and feel that you don't want to take any risk, then you should go work for someone else. I don't say that's a bad thing; for most people…

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Result 20 of 27
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You Can Overcomes Early Mistake By…

The first thing I did was that I talked to a friend of mine who is a CSA farmer and I asked him, I said well, this is what we want to do. And he was like...you know, he had that puzzled look on his face, he…

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Result 21 of 27
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How Isidore Foods Began Its Pilot…

It's really a basic business. I didn't go to graduate school for business. When I was 13 that was my first enterprise. Business is simple. You find something that people need, they can't do for themselves,…

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Result 22 of 27
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Isidore Foods Product Lines and Shares…

Product lines - fruits and vegetables was an obvious one. One thing that we screwed up this year that we should have done and I know we would have sold a lot more boxes is we don't do a mixed box. We're the…

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Result 23 of 27
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Concerns Over Liability And Impact of…

This is something we seriously thought about because of the liability issue, because there's a small family run produce house that I've done business with in a previous job and will continue to do as a…

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Result 24 of 27
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Importance of Leveraging Existing…

I just need to develop and become more comfortable of the resources on the ground at the local county levels. There's a vegetables specialist for our area. I just need to sit down with him and figure this out…

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