Result 1 of 11
Bruce Failing Photo

Value Proposition Within Business…

The whole quantification doesn't have to be in the paragraph that defines the business, but you certainly need to be able to say we have identified the problem of remodeling in big box stores as being…

Watch Video

Result 2 of 11
Bruce Failing Photo

Pitfalls In Business Plans

Typos, misspellings, badly constructed sentences, poorly written documents, are just a turn off because we live in a communicating world. Being able to communicate your thoughts is not just you typing an…

Watch Video

Result 3 of 11
Bruce Failing Photo

Thoughts on His Father And Being A…

I would argue that in some ways he was more a born entrepreneur than I am. And the reason I would say that is because to be able, at 52 or 53 years old, to set out with nothing, is totally... the level of risk…

Watch Video

Result 4 of 11
Bruce Failing Photo

Financials In Business Plans

We never believe the hockey stick, it's just an automatic. The relationships within the numbers have to make sense. What do I mean by the relationships? This can't be a business where the cost of making a…

Watch Video

Result 5 of 11
Bruce Failing Photo

Mistakes And Sloppy Work In Business…

Nothing is totally arbitrary. If somebody makes a mistake, they make a mistake, but if it's sloppy or we get a resume which is badly constructed and you have a difficult time figuring out what that person…

Watch Video

Result 6 of 11
Bruce Failing Photo

Importance of Defining Target Market…

Probably the fact that the entrepreneur doesn't have that clarity in their own mind. They have this very vague concept which is XYZ is a cool product and I'm going to be very successful and we're going to sell…

Watch Video

Result 7 of 11
Bruce Failing Photo

Small Businesses Need To Understand…

One of the biggest shortcomings I see in almost every small company is there is not that unanimity of direction where everybody understands what the end objective is and everybody knows where they are trying to…

Watch Video

Result 8 of 11
Bruce Failing Photo

Anecdote Regarding Deep Conservation…

One of our most successful investments, and still in our portfolio, is a company by the name of Scent Air. Scent Air is in the commercial business of pumping fragrances into business environments to make the…

Watch Video

Result 9 of 11
Bruce Failing Photo

Thoughts on Secrecy And Intellectual…

We don't sign, in our business, non-disclosures. When people come to us everybody asks for one and we never sign them. We always have a disconnect for a day or two. When we are asked why, we basically say,…

Watch Video

Result 10 of 11
Bruce Failing Photo

How His Organization Reviews Incoming…

The first filter, and I don't understand why people don't understand this, we have a website. It says what we invest in and it says what we don't invest in. So why we get business plans for healthcare,…

Watch Video

Result 11 of 11
Bruce Failing Photo

Sales Does Not Necessarily Mean…

The people inside and the people giving the money don't ask the right question that would tell them whether this really a winning product and a winning formula and a winning solution or not. The fact that…

Watch Video