Diane Eggert is the Executive Director of the Farmers' Market Federation of New York and has been since its inception in 1998. Under her leadership, the organization has developed a variety of programs and services to support and advance the farmers' market industry in New York State, including a commercial general liability insurance program for markets and participating vendors, market manager training programs, new market development in partnership with community organizations, market promotional programs, and a statewide farmers' market wireless EBT program. Eggert also works with several statewide organizations, committees and local agricultural boards of directors to focus attention on direct marketing farmers and the farmers market community. Diane Eggert received her undergraduate degree from Cornell University.
Probably the hardest thing to do in direct marketing is to deal with customers because they have, you know, every different personality that you can possibly imagine and you have to work with that. You have to remember that the customer ... and I'm not going to use the term, the customer's always r...(Full transcript available to logged in subscribers.).
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Diane Eggert Discusses Importance of Getting Customers To Migrate From One Venue To Another
Diane Eggert States Importance Of Farmers Learning From Each Other With Regards To Marketing
Diane Eggert States Farmers Need To Remember That Competition Is From The Supermarkets Not The Neighboring Farmer
