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Daniel Glickberg Discusses Importance of Showcasing Employees As Experts in Marketing Efforts

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Total Case Duration :

  • Date Added : 4/13/2011
  • Clip Duration : 1 min. 43 sec.

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Daniel Glickberg

  • Executive Vice President, Fairway Market
  • male
  • Caucasian
  • 1983 (Age: 41 years old)
  • Daniel Glickberg - Interview - Fairway Market
  • Video 1 of 13 in this Case
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Biography

Daniel Glickberg joined Fairway Market full-time in 2005. He helped open the Red Hook Brooklyn store with great success in 2006 and has since helped open three more new stores. Danny also runs Fairway's marketing department and the Fairway Wines & Spirits operation. In 2008, he launched Discover Fairway, a video-focused website featuring food tips and monthly cooking segments with Mitchel London, Fairway's Chef de Cuisine. Danny and London also host a weekly cooking segment on NBC's LX New York, and, in 2011, Danny launched a new food segment, "At the Table," on News Talk radio 710 WOR with Joan Hamburg.

Daniel Glickberg is a graduate of Trinity College.

When it comes to marketing, one thing I've been able to do, and you'll see a lot of other supermarkets, they might go and be involved in a show as a sponsor. They'll get a quick commercial sometime during the show. If they're lucky enough, they'll have the show actually produced in their store, bu...(Full transcript available to logged in subscribers.).

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Daniel Glickberg videos

Video 1 of 13 Daniel Glickberg Discusses Academic Background
  • Daniel Glickberg - Interview - Fairway Market
  • 4/13/2011
  • Daniel Glickberg
  • 1 min. 21 sec.
Video 2 of 13 Daniel Glickberg Discusses Expansion From A Small Store To Full Scale Supermarket
  • Daniel Glickberg - Interview - Fairway Market
  • 4/13/2011
  • Daniel Glickberg
  • 0 min. 32 sec.
Video 3 of 13 Daniel Glickberg Explains Benefits Of Private Labeling
  • Daniel Glickberg - Interview - Fairway Market
  • 4/13/2011
  • Daniel Glickberg
  • 1 min. 15 sec.
Video 4 of 13 Daniel Glickberg States Differentiation Makes Customers Go To Store As A Destination
  • Daniel Glickberg - Interview - Fairway Market
  • 4/13/2011
  • Daniel Glickberg
  • 0 min. 54 sec.
Video 5 of 13 Daniel Glickberg Discusses Maximizing Resource Utilization
  • Daniel Glickberg - Interview - Fairway Market
  • 4/13/2011
  • Daniel Glickberg
  • 0 min. 34 sec.
Video 6 of 13 Daniel Glickberg Discusses Importance of Showcasing Employees As Experts in Marketing Efforts
  • Daniel Glickberg - Interview - Fairway Market
  • 4/13/2011
  • Daniel Glickberg
  • 1 min. 43 sec.
Video 7 of 13 Daniel Glickberg Discusses Use Of Facebook And Twitter
  • Daniel Glickberg - Interview - Fairway Market
  • 4/13/2011
  • Daniel Glickberg
  • 0 min. 30 sec.
Video 8 of 13 Daniel Glickberg States Social Media Should Be Part Of Daily Routine
  • Daniel Glickberg - Interview - Fairway Market
  • 4/13/2011
  • Daniel Glickberg
  • 0 min. 57 sec.
Video 9 of 13 Daniel Glickberg States Social Media Must Be Relevant
  • Daniel Glickberg - Interview - Fairway Market
  • 4/13/2011
  • Daniel Glickberg
  • 0 min. 28 sec.
Video 10 of 13 Daniel Glickberg Discusses Cost Of Social Media
  • Daniel Glickberg - Interview - Fairway Market
  • 4/13/2011
  • Daniel Glickberg
  • 0 min. 38 sec.
Video 11 of 13 Daniel Glickberg States Importance of Senior Level Management Being In The Trenches With The Employees
  • Daniel Glickberg - Interview - Fairway Market
  • 4/13/2011
  • Daniel Glickberg
  • 0 min. 41 sec.
Video 12 of 13 Daniel Glickberg Discusses Doing Business With Family Members
  • Daniel Glickberg - Interview - Fairway Market
  • 4/13/2011
  • Daniel Glickberg
  • 0 min. 36 sec.
Video 13 of 13 Daniel Glickberg Shares Thoughts on Handling Concerns and Challenges
  • Daniel Glickberg - Interview - Fairway Market
  • 4/13/2011
  • Daniel Glickberg
  • 0 min. 29 sec.

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