By default, our search functionality matches each full word you enter (looking for any of them, even individually).
example: new york will match new york, new, or york
Adding quotes around your search will make it look for results that contain all words within the quotes.
example: "new york" will only match occurrences of both words, new york, appearing together
Due to the full-word matching, a search for pepsi, for example, will not return results for pepsico; adding an asterisk (*) to the end of any search term will make it a wild card search and match anything that starts with the search term.
example: pepsi* will match pepsi and pepsico (NOTE: you may only use an asterisk at the end of a word, if you start your search query with one it will cause an error)