Because they call it self-promotion and that's a bad word. But if they call it assuming your seat at the table and your rightful position given the expertise that you have, what's it gonna take to change the values of a culture and a focus, to make it more comfortable for you. We were told to all fit in. I remember I belonged to a womens group here in Washington of Women Junior Lobbyists. And we were told what to dress, we had to wear this little tie that looked very much like the male tie. It was maroon with these little fleur de lys on them and it really looked stupid on us. We looked stupid. You had to wear a navy blue or a gray suit, sometimes a dark green and this nice little shirt with a little ruffle on it and these stupid ties. And the men all laughed because we looked stupid. But we were trying to fit into a mold that didn't necessarily work for us but that it was acceptable. My feeling on all this is go with your strengths. We don't value the strengths that women bring to the table. We call them soft or we call them ... they're not bottom line strengths but they're the ones that really drive all companies and make for successful organizations and healthy organizations. It's just not in the text books so we learn not to play to those strengths.